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Stars unveil third jerseys

Thursday, 10.16.2003 / 12:00 AM / News
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Stars unveil third jerseys



October 16, 2003

By J. Douglas Foster

Hockey is a game that is as rich in tradition as any of the major sports played on this continent.

In fact, the game honors that history with its symbol of a league championship, Lord Stanley's Cup, which has been passed on to winning teams since 1893.

The Dallas Stars, for now, are bucking tradition.

And they're doing so on the back of a charging bull.

For the second time since third jerseys became en vogue in the NHL nearly 10 years ago, the Stars have unveiled a new third jersey of their own, a design created to help kick off the team's second decade in Dallas. The idea behind the jersey was to represent the state, and signify that the Stars are not just Dallas' team, but also the hockey team of the entire Lone Star State.

"It's a fusion of Texas icons and the spirit of the Dallas Stars," said Stars team president Jim Lites. "We wanted to pay tribute to the State of Texas now that we're starting our second decade here."

The jersey -- which the team will debut Friday night at home against the Washington Capitals -- incorporates not only new colors, but an entirely new logo as well.

The jersey is primarily black with red, green and gold highlights. It is the first time in club history that red has been included in the uniform's color scheme.

But that's just the start of it.

The new logo depicts a constellation of individual stars aligning to form an unstoppable force of nature, a charging bull.

Get it? A constellation of stars aligning to form an unstoppable force?

"Hopefully, it's the perfect metaphor for this season," Lites said.

The team's traditional "star" icon is still included, swooping around the right side of the constellation to form one of the horns.

It's truly a cutting-edge look, one sure to grab the eye in today's flashy, ESPN sports culture.

"It's stylish," Stars goaltender Marty Turco said. "It has a great western feel to it, and I think when accompanied with the whole uniform and player it will look really good.

"It is one of a kind. I think this jersey will be a trend-setter."

The idea behind the new color scheme and logo, Stars officials said, is to try and appeal to the "non-traditional" hockey fan, and at the same time, hopefully, drawing in new fans.

After all, that's what sports and marketing are all about -- constantly adding to your already loyal fan base.

"I think we're trying to bring in a new generation of fan, and attract many different fans," said Stars left wing Brenden Morrow.

The Stars unveiled the logo at a special event for approximately 250 people, both media and season ticket holders, Thursday night at the State Fair of Texas, at the same time assuring their fans that unlike with other teams, this third jersey will not replace the current home jersey.

"This will not replace our existing logo or jersey," Lites said. "This jersey will be a great option to complement our existing home jersey."

Oh, and for those traditionalists out there, do you remember what happened the last time the Stars unveiled a third jersey?

That's right. They went on to win the Stanley Cup that season.

Now, let's make it two-for-two.

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 NSH 64 41 16 7 192 155 89
2 ANA 64 40 17 7 189 177 87
3 STL 63 40 18 5 197 159 85
4 CHI 64 38 21 5 188 152 81
5 WPG 64 32 20 12 179 172 76
6 VAN 62 36 23 3 180 167 75
7 MIN 62 33 22 7 176 161 73
8 CGY 62 33 25 4 175 160 70
9 LAK 62 29 21 12 166 162 70
10 SJS 64 31 25 8 179 181 70
11 COL 63 27 25 11 167 182 65
12 DAL 63 27 26 10 196 210 64
13 ARI 63 20 36 7 138 214 47
14 EDM 63 18 35 10 143 208 46

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Benn 63 23 37 -3 60
T. Seguin 55 29 30 0 59
J. Spezza 63 15 37 -5 52
E. Cole 57 18 15 4 33
T. Daley 60 16 17 -10 33
J. Klingberg 49 10 23 1 33
C. Eakin 60 14 14 -2 28
A. Hemsky 57 9 17 -9 26
A. Goligoski 63 2 24 1 26
A. Roussel 61 12 11 -11 23
 
GOALIES: W L OT Sv% GAA
K. Lehtonen 25 13 10 .905 2.97
J. Enroth 13 25 2 .900 3.30
#LONESTARSSTATE GAMEDAY FAN

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