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Stars unveil new third jerseys

Wednesday, 10.15.2003 / 11:00 PM CT / News
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Stars unveil new third jerseys



October 16, 2003

By J. Douglas Foster

Hockey is a game that is as rich in tradition as any of the major sports played on this continent.

In fact, the game honors that history with its symbol of a league championship, Lord Stanley's Cup, which has been passed on to winning teams since 1893.

The Dallas Stars, for now, are bucking tradition.

And they're doing so on the back of a charging bull.

For the second time since third jerseys became en vogue in the NHL nearly 10 years ago, the Stars have unveiled a new third jersey of their own, a design created to help kick off the team's second decade in Dallas. The idea behind the jersey was to represent the state, and signify that the Stars are not just Dallas' team, but also the hockey team of the entire Lone Star State.

"It's a fusion of Texas icons and the spirit of the Dallas Stars," said Stars team president Jim Lites. "We wanted to pay tribute to the State of Texas now that we're starting our second decade here."

The jersey -- which the team will debut Friday night at home against the Washington Capitals -- incorporates not only new colors, but an entirely new logo as well.

The jersey is primarily black with red, green and gold highlights. It is the first time in club history that red has been included in the uniform's color scheme.

But that's just the start of it.

The new logo depicts a constellation of individual stars aligning to form an unstoppable force of nature, a charging bull.

Get it? A constellation of stars aligning to form an unstoppable force?

"Hopefully, it's the perfect metaphor for this season," Lites said.

The team's traditional "star" icon is still included, swooping around the right side of the constellation to form one of the horns.

It's truly a cutting-edge look, one sure to grab the eye in today's flashy, ESPN sports culture.

"It's stylish," Stars goaltender Marty Turco said. "It has a great western feel to it, and I think when accompanied with the whole uniform and player it will look really good.

"It is one of a kind. I think this jersey will be a trend-setter."

The idea behind the new color scheme and logo, Stars officials said, is to try and appeal to the "non-traditional" hockey fan, and at the same time, hopefully, drawing in new fans.

After all, that's what sports and marketing are all about -- constantly adding to your already loyal fan base.

"I think we're trying to bring in a new generation of fan, and attract many different fans," said Stars left wing Brenden Morrow.

The Stars unveiled the logo at a special event for approximately 250 people, both media and season ticket holders, Thursday night at the State Fair of Texas, at the same time assuring their fans that unlike with other teams, this third jersey will not replace the current home jersey.

"This will not replace our existing logo or jersey," Lites said. "This jersey will be a great option to complement our existing home jersey."

Oh, and for those traditionalists out there, do you remember what happened the last time the Stars unveiled a third jersey?

That's right. They went on to win the Stanley Cup that season.

Now, let's make it two-for-two.

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 CHI 56 36 16 4 158 128 76
2 DAL 53 33 15 5 170 142 71
3 STL 55 30 17 8 132 129 68
4 LAK 51 31 17 3 135 117 65
5 SJS 51 27 20 4 147 138 58
6 NSH 53 25 20 8 136 139 58
7 COL 55 27 24 4 148 152 58
8 ANA 50 25 18 7 111 115 57
9 MIN 52 23 20 9 127 126 55
10 ARI 52 24 22 6 138 161 54
11 VAN 52 20 20 12 120 142 52
12 CGY 51 23 25 3 134 148 49
13 WPG 52 23 26 3 136 150 49
14 EDM 53 21 27 5 131 156 47

STATS

2015-2016 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Benn 53 28 31 15 59
T. Seguin 53 28 28 10 56
J. Klingberg 53 8 35 14 43
J. Spezza 52 18 22 5 40
P. Sharp 53 16 24 -1 40
C. Eakin 53 10 13 1 23
A. Goligoski 53 3 20 17 23
M. Janmark 53 10 9 13 19
A. Roussel 51 8 10 5 18
V. Nichushkin 50 6 12 7 18
 
GOALIES: W L OT Sv% GAA
A. Niemi 20 10 5 .908 2.52
K. Lehtonen 13 5 0 .907 2.82
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