Sign in with your NHL account:
  • Submit
  • Or
  • Sign in with Google
Social Networks

Protecting Your Assets

Tuesday, 04.19.2011 / 9:50 PM / News
By Ralph Strangis
Share with your Friends

Protecting Your Assets

It’s just been announced that the NHL and NBC Sports Group have agreed to a “landmark television and media rights deal”.  This is a significant step for our league.  Consider my cap tipped to Commissioner Bettman and all on both sides who got this done.  The Versus coverage is first-rate and NBC Sports is – well – NBC Sports.  We’ve come a long ways from the ‘Merv Griffin’ type studio set on the first (then) OLN broadcasts…

The NHL has taken a beating over the years.  Some of the criticism just, some not, but we’re all still here and in fact, by all reports, we’re stronger than ever.  I’ll tell you from the inside I’ve seen progress.  Listen, every business has issues, and every business operating in multiple locations have some stronger and weaker branches.  But we’re dealing with that and I have confidence that this league is getting way more right than wrong lately.  (For now – let’s table balancing the schedule and eliminating the opportunity to move up the standings by losing a game – but I digress…)

I went to the NHL Awards in Las Vegas last summer and left thinking “wow – this was a really good and big-time event”.  Then came HBO’s CAPS/PENS 24-7.  Superb.  Even casual fans and in some cases non-hockey fans told me how great it was.

The game is fast and fun.  I like shootouts.  We have big name stars and an abundance of terrifically entertaining young players to watch.  This year’s Western Conference playoff race was spine tingling, and most nights, I must admit, I left the building feeling pretty good about the show I just watched, even if I wasn’t thrilled with the scoreboard. 

But I have a suggestion.  And I’ve stayed out of the “Rule 48 Debate” till now.  A couple of weeks into the off-season I guess I want to put off cleaning the garage for another day or two.  So I sit down and do this.  Indulge me…

I love the NFL.  Of course they’re not perfect either, but they’re King Kong, so I always look at them for guidance.  In terms of television and marketing and the business of recruiting and retaining eyeballs, they are without peer.  And perhaps we could take at least one page out of their playbook.

My observation is that the NFL is really good at and has historically worked their problems backwards from their desired outcomes.  I have no first-hand knowledge of any of this - but this is my guess based on being a longtime fan and follower. 

I believe that about two decades ago, when quarterbacks were fair game and being rag-dolled around and there were meetings and discussions and owners were all struggling with language and rule changes and opposition regarding such drastic changes that somebody stood up and said; “gee guys – I know we’re a contact sport and all and I don’t know how the rule should read – but I think it’s a really bad business model to have our best players sitting out for long stretches every season.  What do you guys think?”

I really believe it went something like that.  That’s how it started, and intellect and good business prevailed over the macho-culturists and has been their league’s guiding light ever since.  And while I’m sure the NFL is concerned with player safety by legislating against helmet to helmet hits – they also know full well that the players being protected are the games stars and are Fantasy Football draftable commodities.   The NFL has made it clear that although they can’t protect everybody all the time, they would really prefer not to go through too many seasons with Tom Brady or Peyton Manning or Adrian Peterson watching from the sidelines.

Oh there was very strong opposition at first, and always there is the debate when more of it comes. I remember watching Terry Bradshaw shake his head on the set years ago and say – “man – it wasn’t like that when I played – I mean – should we get these guys dresses or what?” 

Well Terry – when you played guys were a hundred pounds lighter, twenty-five percent slower, and weren’t wearing hard-edged body armor.  And my own memory  and observation is that the NFL lives with the criticism and the fines and the DB’s who yell and scream that life isn’t fair.   Sorry guys, it isn’t. 

Hockey is different.  There is no pocket for Brad Richards or Joe Thornton to stand in.  Alexander Ovechkin and Matt Cooke are going to be on the ice and in the same space together quite a bit.  And Jamie Benn will now have his number circled on every opponent whiteboard pretty much every night for the rest of his career.   And I don’t know exactly what the answer is.

But in the room – it might be a pretty good thing if someone would follow the NFL’s lead and say something like this;  “Fella’s – we just signed a 2 billion dollar rights deal, we’ve got some really good things going on… and I know hockey’s a contact sport and we like the term ‘hockey play’ and we like fighting and hitting and all that – but raise your hand if you think having Sidney Crosby out of the playoffs right now is a good business model”.




1 NSH 62 41 14 7 188 147 89
2 ANA 62 38 17 7 182 174 83
3 STL 61 39 18 4 190 152 82
4 CHI 62 37 20 5 183 146 79
5 WPG 63 31 20 12 174 170 74
6 VAN 61 35 23 3 174 162 73
7 MIN 61 32 22 7 173 160 71
8 LAK 60 29 19 12 162 153 70
9 CGY 61 33 24 4 174 158 70
10 SJS 62 30 24 8 173 177 68
11 DAL 61 27 25 9 191 202 63
12 COL 61 26 24 11 161 175 63
13 ARI 62 20 35 7 137 210 47
14 EDM 62 18 34 10 142 206 46


J. Benn 61 23 37 -1 60
T. Seguin 55 29 30 0 59
J. Spezza 61 14 37 -3 51
E. Cole 56 18 14 4 32
J. Klingberg 47 10 22 4 32
T. Daley 58 16 15 -11 31
A. Hemsky 55 9 17 -7 26
A. Goligoski 61 2 24 4 26
C. Eakin 58 12 13 -3 25
A. Roussel 59 11 11 -11 22
K. Lehtonen 25 13 9 .906 2.96
J. Enroth 13 24 2 .900 3.31
#LONESTARSSTATE GAMEDAY FAN is the official Web site of DSE Hockey Club, L.P.  The Stars name and logos are registered trademarks of the NHL and the Stars. NHL, the NHL Shield, the word mark and image of the Stanley Cup and NHL Conference logos are registered trademarks of the National Hockey League. All NHL logos and marks and NHL team logos and marks as well as all other proprietary materials depicted herein are the property of the NHL and the respective NHL teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. Copyright © 1999-2015 DSE Hockey Club, L.P. and the National Hockey League. All Rights Reserved.

Corporate Partnerships | Contact UsPrivacy Policy | AdChoices | Job Opportunities | Terms of Use | Site Map | Find us on Google+