Web Trafficking

Saturday, 01.12.2013 / 6:48 PM CT / Razor With An Edge
By Daryl "Razor" Reaugh
X
Share with your Friends


Web Trafficking

The Interweb - invented by Al Gore, perfected by nerds - is the visual playground of those who are interested in sex, violence, and success. (There’ve done studies you know)

Before the Lockout, dallasstars.com ranked a laggard 27-28th in something called “Unique Visitors Per Month’ or what I have come to refer to as UVPMs. (It’s a gift)

Fast-forward to the Post-Lockout (PL) present and the Stars website ranks right in the middle of the NHL’s internet pack (15th) in total number of (UVPMs) Unique Visitors Per Month.

Yes, acronym overload. I’m sorry.

I know dozens of you are dying to know how UVPMs are tabulated, so here you go: One computer logging on one time counts once per month. I know, the math is pretty advanced. I had a (insert racial stereotype) kid help me with it.

In the category of “You can’t fall off the digital floor”: During the lockout dallasstars.com ranked 1st or 2nd in the league in the category of “fewest visitors lost month to month” – so, Hooray for Us! Teams like the Vancouver Canucks and Winnipeg Jets were down 300-400% (Bitter Canadians), while the Cup winning LA Kings held their internet audience (shocker) at around the same rate as Your. Dallas. Stars. Dotcom.

Here’s the irony kicker. During the 4 month Lockout, due to a league mandate, team websites weren’t allowed to have the players images/opinions/highlights etc. on them. They just disappeared.

Therefore…I narcissistically assumed it was my blog/microsite that kept you’all titillated.

Uh…well…that little Razor balloon was popped promptly.

Turns out (this is where the sexy comes in) a video about swimming at an area lake was the big ‘hook’. (Whiskey Tango Foxtrot?!)

Yes, Ice Girl videos drove eyeballs (bugged-out eyeballs, no doubt).

Lake Day 2012…Great success. Way to go girls! (And you post-pubescent males)

Truth be told, dallasstars.com is typically ranked number one in the league with visitors looking for video. (Breaking: Moving pictures are popular among humans)

Another area that helped hold numbers was info (statistics and results) for the youth teams that play out of the Metroplex’s various Starcenters.

So bikinis and stats, eh. (Have I ever told you, “Statistics are like bikinis; they show a lot, but they don’t show everything”? I have. OK, lets move on then)

Videographer extraordinaire, Cody Eastwood (No relation to the former Mayor of Carmel and recent empty chair interrogator) was dispatched to Austin for Texas Stars updates and those features helped prop up the numbers too.

As did adding Mark Stepneski's blog (StarsInsideEdge) to the website. Over half of the people who visit dallasstars.com visit his blog at some point during their online experience. (Love that. “Online Experience”)

According to the Stars VP of Production and Entertainment (and chronic middle initial over-user) Jason K. Walsh, the key to the success has been engagement - engaging our fans with compelling content. (see: Ice Girls) To that end, the Stars flamboyant and savvy webistrators (My term, trademarked, copyrighted, I’ll troll-sue if you try to use it without written consent) are adding a fantasy game this week where you the fan can compete for cash prizes.

I guess you could say its “Game On” both on the ice AND on the web next week. So tune-in, log-on and leave no doubt!

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 x - ANA 78 49 22 7 227 216 105
2 x - NSH 77 47 22 8 220 188 102
3 STL 75 46 22 7 228 186 99
4 CHI 75 45 24 6 213 175 96
5 MIN 76 44 25 7 219 186 95
6 VAN 75 43 27 5 215 203 91
7 WPG 76 39 25 12 215 201 90
8 CGY 76 41 28 7 224 201 89
9 LAK 75 37 24 14 200 188 88
10 DAL 76 37 29 10 236 243 84
11 SJS 76 37 30 9 212 215 83
12 COL 75 35 28 12 205 209 82
13 EDM 75 22 40 13 181 254 57
14 ARI 76 23 45 8 160 252 54

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Benn 76 28 44 -4 72
T. Seguin 66 34 35 -1 69
J. Spezza 76 16 41 -3 57
J. Klingberg 59 11 27 6 38
C. Eakin 72 17 19 -2 36
T. Daley 62 16 19 -9 35
A. Goligoski 76 4 31 0 35
A. Hemsky 70 11 21 -6 32
S. Horcoff 72 11 17 8 28
V. Fiddler 74 12 14 -6 26
 
GOALIES: W L OT Sv% GAA
K. Lehtonen 34 15 10 .907 2.84
J. Enroth 14 26 2 .900 3.28
 
#LONESTARSSTATE GAMEDAY FAN

DallasStars.com is the official Web site of DSE Hockey Club, L.P.  The Stars name and logos are registered trademarks of the NHL and the Stars. NHL, the NHL Shield, the word mark and image of the Stanley Cup and NHL Conference logos are registered trademarks of the National Hockey League. All NHL logos and marks and NHL team logos and marks as well as all other proprietary materials depicted herein are the property of the NHL and the respective NHL teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. Copyright © 1999-2015 DSE Hockey Club, L.P. and the National Hockey League. All Rights Reserved.

Corporate Partnerships | Contact UsPrivacy Policy | AdChoices | Job Opportunities | NHL.com Terms of Use | Site Map | Find us on Google+