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Web Trafficking

Saturday, 01.12.2013 / 7:48 PM / Razor With An Edge
By Daryl "Razor" Reaugh
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Web Trafficking

The Interweb - invented by Al Gore, perfected by nerds - is the visual playground of those who are interested in sex, violence, and success. (There’ve done studies you know)

Before the Lockout, dallasstars.com ranked a laggard 27-28th in something called “Unique Visitors Per Month’ or what I have come to refer to as UVPMs. (It’s a gift)

Fast-forward to the Post-Lockout (PL) present and the Stars website ranks right in the middle of the NHL’s internet pack (15th) in total number of (UVPMs) Unique Visitors Per Month.

Yes, acronym overload. I’m sorry.

I know dozens of you are dying to know how UVPMs are tabulated, so here you go: One computer logging on one time counts once per month. I know, the math is pretty advanced. I had a (insert racial stereotype) kid help me with it.

In the category of “You can’t fall off the digital floor”: During the lockout dallasstars.com ranked 1st or 2nd in the league in the category of “fewest visitors lost month to month” – so, Hooray for Us! Teams like the Vancouver Canucks and Winnipeg Jets were down 300-400% (Bitter Canadians), while the Cup winning LA Kings held their internet audience (shocker) at around the same rate as Your. Dallas. Stars. Dotcom.

Here’s the irony kicker. During the 4 month Lockout, due to a league mandate, team websites weren’t allowed to have the players images/opinions/highlights etc. on them. They just disappeared.

Therefore…I narcissistically assumed it was my blog/microsite that kept you’all titillated.

Uh…well…that little Razor balloon was popped promptly.

Turns out (this is where the sexy comes in) a video about swimming at an area lake was the big ‘hook’. (Whiskey Tango Foxtrot?!)

Yes, Ice Girl videos drove eyeballs (bugged-out eyeballs, no doubt).

Lake Day 2012…Great success. Way to go girls! (And you post-pubescent males)

Truth be told, dallasstars.com is typically ranked number one in the league with visitors looking for video. (Breaking: Moving pictures are popular among humans)

Another area that helped hold numbers was info (statistics and results) for the youth teams that play out of the Metroplex’s various Starcenters.

So bikinis and stats, eh. (Have I ever told you, “Statistics are like bikinis; they show a lot, but they don’t show everything”? I have. OK, lets move on then)

Videographer extraordinaire, Cody Eastwood (No relation to the former Mayor of Carmel and recent empty chair interrogator) was dispatched to Austin for Texas Stars updates and those features helped prop up the numbers too.

As did adding Mark Stepneski's blog (StarsInsideEdge) to the website. Over half of the people who visit dallasstars.com visit his blog at some point during their online experience. (Love that. “Online Experience”)

According to the Stars VP of Production and Entertainment (and chronic middle initial over-user) Jason K. Walsh, the key to the success has been engagement - engaging our fans with compelling content. (see: Ice Girls) To that end, the Stars flamboyant and savvy webistrators (My term, trademarked, copyrighted, I’ll troll-sue if you try to use it without written consent) are adding a fantasy game this week where you the fan can compete for cash prizes.

I guess you could say its “Game On” both on the ice AND on the web next week. So tune-in, log-on and leave no doubt!

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 NSH 62 41 14 7 188 147 89
2 ANA 62 38 17 7 182 174 83
3 STL 61 39 18 4 190 152 82
4 CHI 62 37 20 5 183 146 79
5 WPG 63 31 20 12 174 170 74
6 VAN 61 35 23 3 174 162 73
7 MIN 61 32 22 7 173 160 71
8 LAK 59 29 18 12 162 152 70
9 CGY 61 33 24 4 174 158 70
10 SJS 61 30 23 8 171 174 68
11 DAL 61 27 25 9 191 202 63
12 COL 61 26 24 11 161 175 63
13 ARI 62 20 35 7 137 210 47
14 EDM 62 18 34 10 142 206 46

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Benn 61 23 37 -1 60
T. Seguin 55 29 30 0 59
J. Spezza 61 14 37 -3 51
E. Cole 56 18 14 4 32
J. Klingberg 47 10 22 4 32
T. Daley 58 16 15 -11 31
A. Hemsky 55 9 17 -7 26
A. Goligoski 61 2 24 4 26
C. Eakin 58 12 13 -3 25
A. Roussel 59 11 11 -11 22
 
GOALIES: W L OT Sv% GAA
K. Lehtonen 25 13 9 .906 2.96
J. Enroth 13 24 2 .900 3.31
 
#LONESTARSSTATE GAMEDAY FAN

DallasStars.com is the official Web site of DSE Hockey Club, L.P.  The Stars name and logos are registered trademarks of the NHL and the Stars. NHL, the NHL Shield, the word mark and image of the Stanley Cup and NHL Conference logos are registered trademarks of the National Hockey League. All NHL logos and marks and NHL team logos and marks as well as all other proprietary materials depicted herein are the property of the NHL and the respective NHL teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. Copyright © 1999-2015 DSE Hockey Club, L.P. and the National Hockey League. All Rights Reserved.

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