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Taco Bueno to Open Two Locations in the American Airlines Center

Concession Stands are Company’s First Inside a Premier Sports and Entertainment Arena

Tuesday, 02.19.2013 / 8:40 PM / News
Dallas Stars
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Taco Bueno to Open Two Locations in the American Airlines Center

Buenoheads will have something to cheer about beginning February 20 when two Taco Bueno® concession stands open for business inside the American Airlines Center, just in time for the game between the Dallas Mavericks and the Orlando Magic.

The two concession stands are the first sites in the company’s 46-year history to open inside a sporting and entertainment arena. They also mark the first new store openings of 2013, and bring to 176 the total number of sites for the Dallas-based Mexican quick-service restaurant.

“We’re excited about this new milestone in the history of Taco Bueno,” said Ramon Torres, Senior Vice President of Operations at Taco Bueno. “Not only will Buenoheads be able to enjoy their favorite Mexican food while watching their favorite teams, but we’ll be sharing our “It’s More Bueno” experience with fans from across the nation. We’re very proud to have a presence in a nationally prestigious arena in our headquarters city.”

The new locations are located near the East and West entrances on the ACC’s Plaza Level. “The menu items will be many of the same items we serve in our stand-alone restaurants including our made-on-site salsa, pico de gallo, guacamole, refried beans and chips,” said Kim Hennig, Chief Marketing Officer for Taco Bueno.

Taco Bueno is a Mexican quick-service restaurant that promises to deliver a “It’s More Bueno” experience. The tagline signifies a commitment to constantly provide guests an enhanced experience from the moment they initially interact with a menu of freshly prepared items.

Founded in 1967 in Abilene, Texas, Taco Bueno is committed to the freshest, highest quality and a unique authentic Mexican food experience. Today Taco Bueno boasts 176 locations in seven states with the majority located in Texas, and Oklahoma. The company is privately owned by Palladium Equity Partners. Find out more about Taco Bueno by logging on to and follow us on Facebook.

Since opening in July 2001, the American Airlines Center continuously sets new standards for sports and entertainment. It's grand complex with sweeping vistas and inviting passages comprise five concourses, 142 luxury suites and rooms for 20,000 fans or 18,532 hockey fans. The American Airlines Center was ranked number three in US arena tickets sales in 2012 and consistently continues to bring legendary artists ranging from Justin Bieber to Eric Clapton. For more information regarding the American Airlines Center, please go to


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