Bud Light Joins the Dallas Stars for the Ultimate Tailgate Party on the Plaza featuring the Bud Light Concert
The Dallas Stars are pleased to welcome Bud Light as a partner for the Party on the Plaza, which is a new addition to the Dallas Stars game experience. Two hours before every Dallas Stars home game, the ultimate tailgate event, Party on the Plaza, takes place on the AT&T Plaza. The party includes the Bud Light Concert Series featuring Dallas’ favorite local bands.
“Anheuser-Busch is a valued partner of the Dallas Stars. The excitement of the Bud Light Concert Series has been well received by our fans and provides great additional entertainment at our games,” stated Brad Alberts, Dallas Stars executive vice president, corporate partnerships.
The Party on the Plaza offers fans a high-energy pre-game experience including street hockey, taking a shot in the slap shot cage, playing games to win Stars prizes, meet and greet with Dallas Stars Ice Girls and Dallas Stars Alumni and concessions are available at the Bud Light beer garden.
On Friday and Saturday nights, the Party on the Plaza continues post-game with more live music and beverages. “The Bud Light Concert Series is a great opportunity to share our brand with the Dallas Stars fans. It is a sure sign of a good time…here we go Stars Fans,” stated Darryl Edwards, director of GEO Marketing and representative for Anheuser-Busch.
For more information about Party on the Plaza and the Bud Light Concert Series, visit www.DallasStars.com