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Dallas Stars Make Changes To Business Operations

Brad Alberts Appointed Chief Revenue Officer; Kelly Calvert Joins Team as V.P. of Marketing

Thursday, 05.2.2013 / 3:43 PM CT / News
By Mark Stepneski
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Dallas Stars Make Changes To Business Operations

Dallas Stars President and CEO Jim Lites announced today that Brad Alberts has been named the club's Executive Vice President and Chief Revenue Officer. He also announced that Kelly Calvert has joined the team as its Vice President of Marketing. The moves were made as part of the organization's continued efforts to solidify the business operations.

Brad Alberts was appointed Executive Vice President and Chief Revenue Officer after previously serving as the Executive Vice President of Corporate Partnerships for the team. He will now oversee corporate sponsorships, communications, ticket sales, broadcasting, marketing, and in-game entertainment. He also serves on the American Airlines Center Board and is instrumental in all aspects of strategic planning.

Over Alberts' 10 years in various sponsorship roles, he has had a big hand in making American Airlines Center one of the top ranked revenue buildings in the NHL and NBA. He was a part of the team that sold the naming rights deal to Ameriquest Mortgage Company for the Texas Rangers Ballpark, and was instrumental in making the Dallas Stars one of the top ranked revenue organizations in the NHL.

Alberts received his bachelor's degree in history from Ripon College in 1992 and earned his master's degree in sports administration from the University of Northern Colorado in 1995. Alberts serves on the Board of Directors for After-School All-Stars, Launchability, and is a member of the SMU Athletic Forum Board.

Alberts and his wife, Kate, live in Southlake and have one daughter, Grace.

Kelly Calvert joins the Stars after working 16 years with the Texas Rangers Baseball Club where she most recently served as the Assistant Vice President of Marketing.

No stranger to the Stars organization, Calvert previously worked for the team from 1999-2002 under Southwest Sports Group. Now as Vice President of Marketing, she will oversee advertising, promotions, interactive media, and community development.

Calvert brings a wealth of experience overseeing all aspects of marketing, including brand management, advertising, media planning and placement, website and email communications, Hispanic marketing, broadcasting, publications, and business communication. She helped lead the team that capitalized on a resurgence of the Texas Rangers in the Dallas/Fort Worth marketplace, establishing club records in 2012 for sellouts (38) and overall attendance (over 3.4 million). Last season, Texas enjoyed the third-highest average attendance in Major League Baseball.

A native of Abilene, Texas, Calvert earned her bachelor's degree from Texas A&M University in agribusiness. She also holds a master of science degree, also from Texas A&M, in agricultural development with an emphasis in leadership studies. She currently resides in Arlington with her husband Kris.

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WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 ANA 76 47 22 7 222 213 101
2 NSH 75 46 21 8 214 180 100
3 STL 74 46 21 7 226 182 99
4 CHI 73 44 23 6 207 167 94
5 MIN 74 42 25 7 211 183 91
6 VAN 74 43 27 4 212 199 90
7 WPG 75 39 24 12 212 197 90
8 LAK 74 37 23 14 199 184 88
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10 DAL 74 36 28 10 232 236 82
11 SJS 74 36 30 8 207 210 80
12 COL 74 34 28 12 200 206 80
13 EDM 74 21 40 13 177 254 55
14 ARI 75 23 44 8 158 249 54

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2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Benn 74 27 44 -4 71
T. Seguin 64 33 34 -1 67
J. Spezza 74 16 40 -4 56
J. Klingberg 57 10 27 7 37
C. Eakin 70 17 17 -2 34
A. Goligoski 74 4 30 0 34
T. Daley 61 16 17 -10 33
A. Hemsky 68 11 21 -7 32
S. Horcoff 70 11 17 7 28
V. Fiddler 72 12 14 -5 26
 
GOALIES: W L OT Sv% GAA
K. Lehtonen 33 14 10 .908 2.82
J. Enroth 14 26 2 .900 3.28
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