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Dallas Stars Make Changes To Business Operations

Brad Alberts Appointed Chief Revenue Officer; Kelly Calvert Joins Team as V.P. of Marketing

Thursday, 05.02.2013 / 4:43 PM / News
By Mark Stepneski
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Dallas Stars Make Changes To Business Operations

Dallas Stars President and CEO Jim Lites announced today that Brad Alberts has been named the club's Executive Vice President and Chief Revenue Officer. He also announced that Kelly Calvert has joined the team as its Vice President of Marketing. The moves were made as part of the organization's continued efforts to solidify the business operations.

Brad Alberts was appointed Executive Vice President and Chief Revenue Officer after previously serving as the Executive Vice President of Corporate Partnerships for the team. He will now oversee corporate sponsorships, communications, ticket sales, broadcasting, marketing, and in-game entertainment. He also serves on the American Airlines Center Board and is instrumental in all aspects of strategic planning.

Over Alberts' 10 years in various sponsorship roles, he has had a big hand in making American Airlines Center one of the top ranked revenue buildings in the NHL and NBA. He was a part of the team that sold the naming rights deal to Ameriquest Mortgage Company for the Texas Rangers Ballpark, and was instrumental in making the Dallas Stars one of the top ranked revenue organizations in the NHL.

Alberts received his bachelor's degree in history from Ripon College in 1992 and earned his master's degree in sports administration from the University of Northern Colorado in 1995. Alberts serves on the Board of Directors for After-School All-Stars, Launchability, and is a member of the SMU Athletic Forum Board.

Alberts and his wife, Kate, live in Southlake and have one daughter, Grace.

Kelly Calvert joins the Stars after working 16 years with the Texas Rangers Baseball Club where she most recently served as the Assistant Vice President of Marketing.

No stranger to the Stars organization, Calvert previously worked for the team from 1999-2002 under Southwest Sports Group. Now as Vice President of Marketing, she will oversee advertising, promotions, interactive media, and community development.

Calvert brings a wealth of experience overseeing all aspects of marketing, including brand management, advertising, media planning and placement, website and email communications, Hispanic marketing, broadcasting, publications, and business communication. She helped lead the team that capitalized on a resurgence of the Texas Rangers in the Dallas/Fort Worth marketplace, establishing club records in 2012 for sellouts (38) and overall attendance (over 3.4 million). Last season, Texas enjoyed the third-highest average attendance in Major League Baseball.

A native of Abilene, Texas, Calvert earned her bachelor's degree from Texas A&M University in agribusiness. She also holds a master of science degree, also from Texas A&M, in agricultural development with an emphasis in leadership studies. She currently resides in Arlington with her husband Kris.

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WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 ANA 66 42 17 7 196 179 91
2 NSH 65 41 17 7 193 158 89
3 STL 63 40 18 5 197 159 85
4 CHI 64 38 21 5 188 152 81
5 WPG 65 32 21 12 180 175 76
6 VAN 63 36 24 3 182 173 75
7 MIN 63 34 22 7 179 163 75
8 CGY 63 34 25 4 178 162 72
9 LAK 63 30 21 12 171 164 72
10 SJS 65 32 25 8 185 183 72
11 COL 64 28 25 11 170 183 67
12 DAL 64 28 26 10 199 212 66
13 ARI 64 20 37 7 139 218 47
14 EDM 64 18 36 10 145 213 46

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Benn 64 23 38 -4 61
T. Seguin 55 29 30 0 59
J. Spezza 64 15 37 -5 52
J. Klingberg 50 10 24 2 34
T. Daley 61 16 17 -10 33
C. Eakin 61 15 15 0 30
A. Hemsky 58 9 17 -9 26
A. Goligoski 64 2 24 2 26
A. Roussel 62 12 12 -10 24
S. Horcoff 60 8 13 3 21
 
GOALIES: W L OT Sv% GAA
K. Lehtonen 26 13 10 .906 2.95
J. Enroth 13 25 2 .900 3.30
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