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Dallas Stars Make Changes To Business Operations

Brad Alberts Appointed Chief Revenue Officer; Kelly Calvert Joins Team as V.P. of Marketing

Thursday, 05.02.2013 / 4:43 PM / News
By Mark Stepneski
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Dallas Stars Make Changes To Business Operations

Dallas Stars President and CEO Jim Lites announced today that Brad Alberts has been named the club's Executive Vice President and Chief Revenue Officer. He also announced that Kelly Calvert has joined the team as its Vice President of Marketing. The moves were made as part of the organization's continued efforts to solidify the business operations.

Brad Alberts was appointed Executive Vice President and Chief Revenue Officer after previously serving as the Executive Vice President of Corporate Partnerships for the team. He will now oversee corporate sponsorships, communications, ticket sales, broadcasting, marketing, and in-game entertainment. He also serves on the American Airlines Center Board and is instrumental in all aspects of strategic planning.

Over Alberts' 10 years in various sponsorship roles, he has had a big hand in making American Airlines Center one of the top ranked revenue buildings in the NHL and NBA. He was a part of the team that sold the naming rights deal to Ameriquest Mortgage Company for the Texas Rangers Ballpark, and was instrumental in making the Dallas Stars one of the top ranked revenue organizations in the NHL.

Alberts received his bachelor's degree in history from Ripon College in 1992 and earned his master's degree in sports administration from the University of Northern Colorado in 1995. Alberts serves on the Board of Directors for After-School All-Stars, Launchability, and is a member of the SMU Athletic Forum Board.

Alberts and his wife, Kate, live in Southlake and have one daughter, Grace.

Kelly Calvert joins the Stars after working 16 years with the Texas Rangers Baseball Club where she most recently served as the Assistant Vice President of Marketing.

No stranger to the Stars organization, Calvert previously worked for the team from 1999-2002 under Southwest Sports Group. Now as Vice President of Marketing, she will oversee advertising, promotions, interactive media, and community development.

Calvert brings a wealth of experience overseeing all aspects of marketing, including brand management, advertising, media planning and placement, website and email communications, Hispanic marketing, broadcasting, publications, and business communication. She helped lead the team that capitalized on a resurgence of the Texas Rangers in the Dallas/Fort Worth marketplace, establishing club records in 2012 for sellouts (38) and overall attendance (over 3.4 million). Last season, Texas enjoyed the third-highest average attendance in Major League Baseball.

A native of Abilene, Texas, Calvert earned her bachelor's degree from Texas A&M University in agribusiness. She also holds a master of science degree, also from Texas A&M, in agricultural development with an emphasis in leadership studies. She currently resides in Arlington with her husband Kris.

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WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 ANA 48 32 10 6 143 124 70
2 NSH 46 31 10 5 141 107 67
3 STL 46 29 13 4 148 111 62
4 CHI 47 30 15 2 148 108 62
5 WPG 49 26 15 8 138 122 60
6 SJS 48 25 17 6 131 132 56
7 VAN 46 26 17 3 124 118 55
8 CGY 48 26 19 3 140 126 55
9 LAK 47 20 15 12 129 126 52
10 COL 49 20 18 11 128 141 51
11 DAL 47 21 19 7 146 154 49
12 MIN 47 21 20 6 130 138 48
13 ARI 47 16 25 6 108 160 38
14 EDM 48 12 27 9 110 160 33

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
T. Seguin 47 28 25 2 53
J. Benn 47 14 28 -2 42
J. Spezza 47 8 27 -4 35
E. Cole 44 12 11 3 23
A. Goligoski 47 1 22 6 23
A. Roussel 47 11 11 -3 22
T. Daley 44 11 10 -9 21
C. Eakin 44 9 12 5 21
A. Hemsky 44 7 11 -6 18
J. Klingberg 33 6 12 8 18
 
GOALIES: W L OT Sv% GAA
K. Lehtonen 19 11 7 .903 2.99
A. Lindback 2 7 0 .875 3.79
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