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Dallas Stars Make Changes To Business Operations

Brad Alberts Appointed Chief Revenue Officer; Kelly Calvert Joins Team as V.P. of Marketing

Thursday, 05.2.2013 / 3:43 PM CT / News
By Mark Stepneski
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Dallas Stars Make Changes To Business Operations

Dallas Stars President and CEO Jim Lites announced today that Brad Alberts has been named the club's Executive Vice President and Chief Revenue Officer. He also announced that Kelly Calvert has joined the team as its Vice President of Marketing. The moves were made as part of the organization's continued efforts to solidify the business operations.

Brad Alberts was appointed Executive Vice President and Chief Revenue Officer after previously serving as the Executive Vice President of Corporate Partnerships for the team. He will now oversee corporate sponsorships, communications, ticket sales, broadcasting, marketing, and in-game entertainment. He also serves on the American Airlines Center Board and is instrumental in all aspects of strategic planning.

Over Alberts' 10 years in various sponsorship roles, he has had a big hand in making American Airlines Center one of the top ranked revenue buildings in the NHL and NBA. He was a part of the team that sold the naming rights deal to Ameriquest Mortgage Company for the Texas Rangers Ballpark, and was instrumental in making the Dallas Stars one of the top ranked revenue organizations in the NHL.

Alberts received his bachelor's degree in history from Ripon College in 1992 and earned his master's degree in sports administration from the University of Northern Colorado in 1995. Alberts serves on the Board of Directors for After-School All-Stars, Launchability, and is a member of the SMU Athletic Forum Board.

Alberts and his wife, Kate, live in Southlake and have one daughter, Grace.

Kelly Calvert joins the Stars after working 16 years with the Texas Rangers Baseball Club where she most recently served as the Assistant Vice President of Marketing.

No stranger to the Stars organization, Calvert previously worked for the team from 1999-2002 under Southwest Sports Group. Now as Vice President of Marketing, she will oversee advertising, promotions, interactive media, and community development.

Calvert brings a wealth of experience overseeing all aspects of marketing, including brand management, advertising, media planning and placement, website and email communications, Hispanic marketing, broadcasting, publications, and business communication. She helped lead the team that capitalized on a resurgence of the Texas Rangers in the Dallas/Fort Worth marketplace, establishing club records in 2012 for sellouts (38) and overall attendance (over 3.4 million). Last season, Texas enjoyed the third-highest average attendance in Major League Baseball.

A native of Abilene, Texas, Calvert earned her bachelor's degree from Texas A&M University in agribusiness. She also holds a master of science degree, also from Texas A&M, in agricultural development with an emphasis in leadership studies. She currently resides in Arlington with her husband Kris.

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WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 x - ANA 77 48 22 7 225 215 103
2 x - NSH 76 47 21 8 218 183 102
3 STL 75 46 22 7 228 186 99
4 MIN 76 44 25 7 219 186 95
5 CHI 74 44 24 6 209 172 94
6 VAN 75 43 27 5 215 203 91
7 WPG 75 39 24 12 212 197 90
8 LAK 75 37 24 14 200 188 88
9 CGY 75 40 28 7 219 199 87
10 DAL 76 37 29 10 236 243 84
11 SJS 75 37 30 8 210 212 82
12 COL 75 35 28 12 205 209 82
13 EDM 75 22 40 13 181 254 57
14 ARI 76 23 45 8 160 252 54

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Benn 76 28 44 -4 72
T. Seguin 66 34 35 -1 69
J. Spezza 76 16 41 -3 57
J. Klingberg 59 11 27 6 38
C. Eakin 72 17 19 -2 36
T. Daley 62 16 19 -9 35
A. Goligoski 76 4 31 0 35
A. Hemsky 70 11 21 -6 32
S. Horcoff 72 11 17 8 28
V. Fiddler 74 12 14 -6 26
 
GOALIES: W L OT Sv% GAA
K. Lehtonen 34 15 10 .907 2.84
J. Enroth 14 26 2 .900 3.28
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