Dallas Stars to Unveil New Uniform, Logo at Rebranding Event
The Dallas Stars announced today that the team will unveil its new uniform and logo on Tuesday, June 4th at the AT&T Performing Arts Center in Dallas at 6:00 p.m. Owner and Governor Tom Gaglardi, President and CEO Jim Lites, General Manager Jim Nill, Executive Advisor and Alternate Governor Mike Modano and Stars forward Jamie Benn will all be a part of the special event.
"Since Tom Gaglardi took over as owner, we have been working diligently on a rebrand that is classic, simple and true-to-hockey," said Lites. "This event will showcase the results of that process to our loyal fans and will also provide us with an opportunity to announce several new developments about the future of our franchise."
Aside from unveiling the new logo and uniform, the team will also address the current state of the franchise and will make a significant announcement regarding the 2013-14 season.
Special invitations were sent in early May to Dallas Stars full season seat holders with instructions on how to secure a ticket for the special rebranding event.