The Rebranding Will Be In Color

Tuesday, 06.4.2013 / 3:01 PM CT / Razor With An Edge
By Daryl "Razor" Reaugh
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The Rebranding Will Be In Color

New ownership is on the horizon for the Stars.

Sure, sometimes that horizon seems so distant you could watch your dog run away for 3 days against it, but it is there.

With new ownership will come changes - changes for the good we all trust, and changes that maybe should include the very colors the franchise flies.

Nothing rebrands with more impact than color.

When the NHL returned following the work-stoppage in 2004-2005 they not only changed the game's rules, they changed their own logo. The league's shield was altered from a descending "NHL" to an ascending acronym. (My former coach, the late great Bill LaForge initiated a similar change to the old Canucks logo - maybe his best contribution to that organization during his 24 game tenure) And while they were at it during the hockey hiatus the NHL also ditched the orange in it's logo. Presto! Fresh start.

Remember when Mark Cuban bought the Mavericks back in 2000, what was one of the first things he did? That's right, he re-imagined the Mavs colors and logo. He rebranded.

In Tampa, under the leadership and new ownership of Jeff Vinik, they're altering the Bolts colors (and their logo). Rebrand.

Another area of consideration, or debate, is that of a city's 'colors'.

I'm not sure where I fall on this topic. I can appreciate a city like Pittsburgh where the Pens, Pirates and Steelers all share the Black and Gold just as I can Philly where the Flyers are orange, the Phillies are red, the Sixers are red-white-blue, and the Eagles are green.

So what is Dallas' 'color'?

Well blue seems to be a pretty strong thread. And the flag of Texas would seem to provide a red and a white that complement the blue well. Which reminds me of a pretty amusing observation from Boston Globe’s Pete Abraham who wrote: “I count 27 Texas flags at Rangers Ballpark and two U.S. flags. Think they're trying to tell us something"

It's a powerful combination. Vibrant. American. Texan.

Red is THE power color.

Red, white and blue are easy colors to wear and thus easy colors to sell.

The trio are the color of the sport - just look at the lines on the ice.

And back in the late 90s weren't we called "Montreal South". Maybe bleu, blanc and rouge is meant to be?

I know what some of you are thinking, or saying, or yelling. "Razor, you a-hole; green, gold and black are our colors. They're our tradition." You're right, they came to Texas with the franchise, but with the advent of 3rd jerseys. (Or in the case of some college football programs, 11-teen jerseys) I believe there's the ability to revisit and revel in the former colors - from time to time - while still hitting the refresh button on the franchise in the grander scheme.

Rebrando, amigos!

SCHEDULE

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PROMOTIONAL

STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 CHI 56 36 16 4 158 128 76
2 DAL 53 33 15 5 170 142 71
3 STL 55 30 17 8 132 129 68
4 LAK 51 31 17 3 135 117 65
5 SJS 51 27 20 4 147 138 58
6 NSH 53 25 20 8 136 139 58
7 COL 55 27 24 4 148 152 58
8 ANA 50 25 18 7 111 115 57
9 MIN 52 23 20 9 127 126 55
10 ARI 52 24 22 6 138 161 54
11 VAN 52 20 20 12 120 142 52
12 CGY 51 23 25 3 134 148 49
13 WPG 52 23 26 3 136 150 49
14 EDM 53 21 27 5 131 156 47

STATS

2015-2016 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Benn 53 28 31 15 59
T. Seguin 53 28 28 10 56
J. Klingberg 53 8 35 14 43
J. Spezza 52 18 22 5 40
P. Sharp 53 16 24 -1 40
C. Eakin 53 10 13 1 23
A. Goligoski 53 3 20 17 23
M. Janmark 53 10 9 13 19
A. Roussel 51 8 10 5 18
V. Nichushkin 50 6 12 7 18
 
GOALIES: W L OT Sv% GAA
A. Niemi 20 10 5 .908 2.52
K. Lehtonen 13 5 0 .907 2.82
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