The Rebranding Will Be In Color

Tuesday, 06.4.2013 / 3:01 PM CT / Razor With An Edge
By Daryl "Razor" Reaugh
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The Rebranding Will Be In Color

New ownership is on the horizon for the Stars.

Sure, sometimes that horizon seems so distant you could watch your dog run away for 3 days against it, but it is there.

With new ownership will come changes - changes for the good we all trust, and changes that maybe should include the very colors the franchise flies.

Nothing rebrands with more impact than color.

When the NHL returned following the work-stoppage in 2004-2005 they not only changed the game's rules, they changed their own logo. The league's shield was altered from a descending "NHL" to an ascending acronym. (My former coach, the late great Bill LaForge initiated a similar change to the old Canucks logo - maybe his best contribution to that organization during his 24 game tenure) And while they were at it during the hockey hiatus the NHL also ditched the orange in it's logo. Presto! Fresh start.

Remember when Mark Cuban bought the Mavericks back in 2000, what was one of the first things he did? That's right, he re-imagined the Mavs colors and logo. He rebranded.

In Tampa, under the leadership and new ownership of Jeff Vinik, they're altering the Bolts colors (and their logo). Rebrand.

Another area of consideration, or debate, is that of a city's 'colors'.

I'm not sure where I fall on this topic. I can appreciate a city like Pittsburgh where the Pens, Pirates and Steelers all share the Black and Gold just as I can Philly where the Flyers are orange, the Phillies are red, the Sixers are red-white-blue, and the Eagles are green.

So what is Dallas' 'color'?

Well blue seems to be a pretty strong thread. And the flag of Texas would seem to provide a red and a white that complement the blue well. Which reminds me of a pretty amusing observation from Boston Globe’s Pete Abraham who wrote: “I count 27 Texas flags at Rangers Ballpark and two U.S. flags. Think they're trying to tell us something"

It's a powerful combination. Vibrant. American. Texan.

Red is THE power color.

Red, white and blue are easy colors to wear and thus easy colors to sell.

The trio are the color of the sport - just look at the lines on the ice.

And back in the late 90s weren't we called "Montreal South". Maybe bleu, blanc and rouge is meant to be?

I know what some of you are thinking, or saying, or yelling. "Razor, you a-hole; green, gold and black are our colors. They're our tradition." You're right, they came to Texas with the franchise, but with the advent of 3rd jerseys. (Or in the case of some college football programs, 11-teen jerseys) I believe there's the ability to revisit and revel in the former colors - from time to time - while still hitting the refresh button on the franchise in the grander scheme.

Rebrando, amigos!

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 CHI 55 35 16 4 153 127 74
2 DAL 52 33 14 5 169 137 71
3 STL 54 29 17 8 128 128 66
4 LAK 51 31 17 3 135 117 65
5 SJS 50 27 19 4 145 132 58
6 COL 54 27 23 4 146 148 58
7 ANA 50 25 18 7 111 115 57
8 NSH 52 24 20 8 130 137 56
9 MIN 51 23 19 9 126 122 55
10 ARI 52 24 22 6 138 161 54
11 VAN 51 20 19 12 119 138 52
12 CGY 50 22 25 3 130 147 47
13 WPG 51 22 26 3 132 148 47
14 EDM 52 21 26 5 130 151 47

STATS

2015-2016 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Benn 52 28 30 16 58
T. Seguin 52 27 28 12 55
J. Klingberg 52 8 35 17 43
J. Spezza 52 18 22 5 40
P. Sharp 52 16 24 -1 40
C. Eakin 52 10 13 2 23
A. Goligoski 52 3 20 20 23
M. Janmark 52 10 9 13 19
A. Roussel 50 8 10 6 18
V. Nichushkin 49 6 12 8 18
 
GOALIES: W L OT Sv% GAA
A. Niemi 20 9 5 .910 2.46
K. Lehtonen 13 5 0 .908 2.82
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