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The Rebranding Will Be In Color

Tuesday, 06.04.2013 / 4:01 PM / Razor With An Edge
By Daryl "Razor" Reaugh
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The Rebranding Will Be In Color

New ownership is on the horizon for the Stars.

Sure, sometimes that horizon seems so distant you could watch your dog run away for 3 days against it, but it is there.

With new ownership will come changes - changes for the good we all trust, and changes that maybe should include the very colors the franchise flies.

Nothing rebrands with more impact than color.

When the NHL returned following the work-stoppage in 2004-2005 they not only changed the game's rules, they changed their own logo. The league's shield was altered from a descending "NHL" to an ascending acronym. (My former coach, the late great Bill LaForge initiated a similar change to the old Canucks logo - maybe his best contribution to that organization during his 24 game tenure) And while they were at it during the hockey hiatus the NHL also ditched the orange in it's logo. Presto! Fresh start.

Remember when Mark Cuban bought the Mavericks back in 2000, what was one of the first things he did? That's right, he re-imagined the Mavs colors and logo. He rebranded.

In Tampa, under the leadership and new ownership of Jeff Vinik, they're altering the Bolts colors (and their logo). Rebrand.

Another area of consideration, or debate, is that of a city's 'colors'.

I'm not sure where I fall on this topic. I can appreciate a city like Pittsburgh where the Pens, Pirates and Steelers all share the Black and Gold just as I can Philly where the Flyers are orange, the Phillies are red, the Sixers are red-white-blue, and the Eagles are green.

So what is Dallas' 'color'?

Well blue seems to be a pretty strong thread. And the flag of Texas would seem to provide a red and a white that complement the blue well. Which reminds me of a pretty amusing observation from Boston Globe’s Pete Abraham who wrote: “I count 27 Texas flags at Rangers Ballpark and two U.S. flags. Think they're trying to tell us something"

It's a powerful combination. Vibrant. American. Texan.

Red is THE power color.

Red, white and blue are easy colors to wear and thus easy colors to sell.

The trio are the color of the sport - just look at the lines on the ice.

And back in the late 90s weren't we called "Montreal South". Maybe bleu, blanc and rouge is meant to be?

I know what some of you are thinking, or saying, or yelling. "Razor, you a-hole; green, gold and black are our colors. They're our tradition." You're right, they came to Texas with the franchise, but with the advent of 3rd jerseys. (Or in the case of some college football programs, 11-teen jerseys) I believe there's the ability to revisit and revel in the former colors - from time to time - while still hitting the refresh button on the franchise in the grander scheme.

Rebrando, amigos!

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 ANA 35 22 8 5 101 96 49
2 CHI 33 22 9 2 102 67 46
3 STL 33 21 9 3 100 81 45
4 NSH 31 21 8 2 87 64 44
5 SJS 34 19 11 4 97 87 42
6 VAN 32 19 11 2 92 90 40
7 WPG 33 17 10 6 80 76 40
8 LAK 34 17 11 6 94 84 40
9 CGY 35 17 15 3 100 95 37
10 MIN 31 16 12 3 91 84 35
11 DAL 31 13 13 5 89 104 31
12 COL 32 11 13 8 83 100 30
13 ARI 32 11 17 4 74 104 26
14 EDM 33 7 20 6 69 110 20

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
T. Seguin 31 23 16 7 39
J. Benn 31 9 19 1 28
J. Spezza 31 6 18 -9 24
T. Daley 31 7 9 -13 16
A. Roussel 31 7 9 -3 16
C. Eakin 28 6 7 5 13
A. Goligoski 31 1 12 2 13
S. Horcoff 31 4 7 0 11
E. Cole 30 5 5 -5 10
R. Garbutt 23 5 5 -5 10
 
GOALIES: W L OT Sv% GAA
K. Lehtonen 13 7 5 .907 2.89
A. Lindback 0 5 0 .861 4.63
 
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