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The Rebranding Will Be In Color

Tuesday, 06.04.2013 / 4:01 PM / Razor With An Edge
By Daryl "Razor" Reaugh
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The Rebranding Will Be In Color

New ownership is on the horizon for the Stars.

Sure, sometimes that horizon seems so distant you could watch your dog run away for 3 days against it, but it is there.

With new ownership will come changes - changes for the good we all trust, and changes that maybe should include the very colors the franchise flies.

Nothing rebrands with more impact than color.

When the NHL returned following the work-stoppage in 2004-2005 they not only changed the game's rules, they changed their own logo. The league's shield was altered from a descending "NHL" to an ascending acronym. (My former coach, the late great Bill LaForge initiated a similar change to the old Canucks logo - maybe his best contribution to that organization during his 24 game tenure) And while they were at it during the hockey hiatus the NHL also ditched the orange in it's logo. Presto! Fresh start.

Remember when Mark Cuban bought the Mavericks back in 2000, what was one of the first things he did? That's right, he re-imagined the Mavs colors and logo. He rebranded.

In Tampa, under the leadership and new ownership of Jeff Vinik, they're altering the Bolts colors (and their logo). Rebrand.

Another area of consideration, or debate, is that of a city's 'colors'.

I'm not sure where I fall on this topic. I can appreciate a city like Pittsburgh where the Pens, Pirates and Steelers all share the Black and Gold just as I can Philly where the Flyers are orange, the Phillies are red, the Sixers are red-white-blue, and the Eagles are green.

So what is Dallas' 'color'?

Well blue seems to be a pretty strong thread. And the flag of Texas would seem to provide a red and a white that complement the blue well. Which reminds me of a pretty amusing observation from Boston Globe’s Pete Abraham who wrote: “I count 27 Texas flags at Rangers Ballpark and two U.S. flags. Think they're trying to tell us something"

It's a powerful combination. Vibrant. American. Texan.

Red is THE power color.

Red, white and blue are easy colors to wear and thus easy colors to sell.

The trio are the color of the sport - just look at the lines on the ice.

And back in the late 90s weren't we called "Montreal South". Maybe bleu, blanc and rouge is meant to be?

I know what some of you are thinking, or saying, or yelling. "Razor, you a-hole; green, gold and black are our colors. They're our tradition." You're right, they came to Texas with the franchise, but with the advent of 3rd jerseys. (Or in the case of some college football programs, 11-teen jerseys) I believe there's the ability to revisit and revel in the former colors - from time to time - while still hitting the refresh button on the franchise in the grander scheme.

Rebrando, amigos!

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 NSH 63 41 15 7 191 151 89
2 ANA 64 40 17 7 189 177 87
3 STL 63 40 18 5 197 159 85
4 CHI 63 37 21 5 183 150 79
5 WPG 64 32 20 12 179 172 76
6 VAN 62 36 23 3 180 167 75
7 MIN 62 33 22 7 176 161 73
8 CGY 62 33 25 4 175 160 70
9 LAK 62 29 21 12 166 162 70
10 SJS 63 30 25 8 175 181 68
11 COL 63 27 25 11 167 182 65
12 DAL 63 27 26 10 196 210 64
13 ARI 63 20 36 7 138 214 47
14 EDM 63 18 35 10 143 208 46

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Benn 63 23 37 -3 60
T. Seguin 55 29 30 0 59
J. Spezza 63 15 37 -5 52
E. Cole 57 18 15 4 33
T. Daley 60 16 17 -10 33
J. Klingberg 49 10 23 1 33
C. Eakin 60 14 14 -2 28
A. Hemsky 57 9 17 -9 26
A. Goligoski 63 2 24 1 26
A. Roussel 61 12 11 -11 23
 
GOALIES: W L OT Sv% GAA
K. Lehtonen 25 13 10 .905 2.97
J. Enroth 13 25 2 .900 3.30
 
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