The Rebranding Will Be In Color

Tuesday, 06.4.2013 / 3:01 PM CT / Razor With An Edge
By Daryl "Razor" Reaugh
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The Rebranding Will Be In Color

New ownership is on the horizon for the Stars.

Sure, sometimes that horizon seems so distant you could watch your dog run away for 3 days against it, but it is there.

With new ownership will come changes - changes for the good we all trust, and changes that maybe should include the very colors the franchise flies.

Nothing rebrands with more impact than color.

When the NHL returned following the work-stoppage in 2004-2005 they not only changed the game's rules, they changed their own logo. The league's shield was altered from a descending "NHL" to an ascending acronym. (My former coach, the late great Bill LaForge initiated a similar change to the old Canucks logo - maybe his best contribution to that organization during his 24 game tenure) And while they were at it during the hockey hiatus the NHL also ditched the orange in it's logo. Presto! Fresh start.

Remember when Mark Cuban bought the Mavericks back in 2000, what was one of the first things he did? That's right, he re-imagined the Mavs colors and logo. He rebranded.

In Tampa, under the leadership and new ownership of Jeff Vinik, they're altering the Bolts colors (and their logo). Rebrand.

Another area of consideration, or debate, is that of a city's 'colors'.

I'm not sure where I fall on this topic. I can appreciate a city like Pittsburgh where the Pens, Pirates and Steelers all share the Black and Gold just as I can Philly where the Flyers are orange, the Phillies are red, the Sixers are red-white-blue, and the Eagles are green.

So what is Dallas' 'color'?

Well blue seems to be a pretty strong thread. And the flag of Texas would seem to provide a red and a white that complement the blue well. Which reminds me of a pretty amusing observation from Boston Globe’s Pete Abraham who wrote: “I count 27 Texas flags at Rangers Ballpark and two U.S. flags. Think they're trying to tell us something"

It's a powerful combination. Vibrant. American. Texan.

Red is THE power color.

Red, white and blue are easy colors to wear and thus easy colors to sell.

The trio are the color of the sport - just look at the lines on the ice.

And back in the late 90s weren't we called "Montreal South". Maybe bleu, blanc and rouge is meant to be?

I know what some of you are thinking, or saying, or yelling. "Razor, you a-hole; green, gold and black are our colors. They're our tradition." You're right, they came to Texas with the franchise, but with the advent of 3rd jerseys. (Or in the case of some college football programs, 11-teen jerseys) I believe there's the ability to revisit and revel in the former colors - from time to time - while still hitting the refresh button on the franchise in the grander scheme.

Rebrando, amigos!

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 ANA 76 47 22 7 222 213 101
2 NSH 75 46 21 8 214 180 100
3 STL 74 46 21 7 226 182 99
4 CHI 74 44 24 6 209 172 94
5 MIN 75 43 25 7 215 185 93
6 VAN 74 43 27 4 212 199 90
7 WPG 75 39 24 12 212 197 90
8 LAK 74 37 23 14 199 184 88
9 CGY 75 40 28 7 219 199 87
10 DAL 75 36 29 10 232 240 82
11 SJS 74 36 30 8 207 210 80
12 COL 74 34 28 12 200 206 80
13 EDM 75 22 40 13 181 254 57
14 ARI 75 23 44 8 158 249 54

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Benn 75 27 44 -6 71
T. Seguin 65 33 34 -3 67
J. Spezza 75 16 40 -4 56
J. Klingberg 58 10 27 5 37
C. Eakin 71 17 17 -4 34
A. Goligoski 75 4 30 -1 34
T. Daley 61 16 17 -10 33
A. Hemsky 69 11 21 -7 32
S. Horcoff 71 11 17 7 28
V. Fiddler 73 12 14 -5 26
 
GOALIES: W L OT Sv% GAA
K. Lehtonen 33 15 10 .907 2.84
J. Enroth 14 26 2 .900 3.28
 
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