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Dallas Stars reveal new logo, uniform at special rebrand event

Tuesday, 06.04.2013 / 8:00 PM / News
By Dallas Stars Staff
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Dallas Stars reveal new logo, uniform at special rebrand event

The Dallas Stars unveiled a new primary and secondary logo, along with a new color scheme and new uniform set as part of their sweeping rebrand and transformation on Tuesday night. Owner and Governor Tom Gaglardi revealed the new logo and uniform along with Stars President and CEO Jim Lites, General Manager Jim Nill, Executive Advisor Mike Modano, and Stars forward Jamie Benn at the AT&T Performing Arts Center in Dallas. It is the team's first major logo overhaul since the club moved from Minnesota to Texas in 1993.

"One of my goals since taking over as owner was to create a classic, simple, yet true-to-hockey look on par with both the League's Original Six designs and the best of the NHL," said Gaglardi. "To accomplish that goal, we went through one of the most extensive processes in League history, which lasted more than a year and yielded nearly 250 different logo and uniform combinations. Our final product reflects the very best of those efforts and proudly embodies the next generation of the Dallas Stars franchise."

By combining the team's two previous shades of green, Kelly and Forest, the club formed its new color, "Victory Green." Victory Green is accented by black, white and for the first time in franchise history, silver has been added to the team's color scheme. The Stars will be the only NHL club to feature green as their primary color in 2013-14.

Merchandise with the new Dallas Stars logo is now on sale at DallasStars.com and will be available at the Dr Pepper StarCenter and American Airlines Center Team Stores beginning Wednesday morning. Reservations for the team's new home and road jerseys are being accepted at both Dr Pepper StarCenter and American Airlines Center Team Stores; and by calling 214-GO-STARS. The reservation form can be downloaded from DallasStars.com. Jerseys will be available for pickup at your preferred Team Store location prior to the start of the 2013-14 season.

This announcement was the final in a series that included the team holding their training camp in Fort Worth, along with the announcement of the club retiring Mike Modano's number 9.

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 ANA 35 22 8 5 101 96 49
2 CHI 33 22 9 2 102 67 46
3 STL 33 21 9 3 100 81 45
4 NSH 31 21 8 2 87 64 44
5 SJS 34 19 11 4 97 87 42
6 VAN 32 19 11 2 92 90 40
7 WPG 33 17 10 6 80 76 40
8 LAK 34 17 11 6 94 84 40
9 CGY 35 17 15 3 100 95 37
10 MIN 31 16 12 3 91 84 35
11 DAL 31 13 13 5 89 104 31
12 COL 32 11 13 8 83 100 30
13 ARI 32 11 17 4 74 104 26
14 EDM 33 7 20 6 69 110 20

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
T. Seguin 31 23 16 7 39
J. Benn 31 9 19 1 28
J. Spezza 31 6 18 -9 24
T. Daley 31 7 9 -13 16
A. Roussel 31 7 9 -3 16
C. Eakin 28 6 7 5 13
A. Goligoski 31 1 12 2 13
S. Horcoff 31 4 7 0 11
E. Cole 30 5 5 -5 10
R. Garbutt 23 5 5 -5 10
 
GOALIES: W L OT Sv% GAA
K. Lehtonen 13 7 5 .907 2.89
A. Lindback 0 5 0 .861 4.63
#LONESTARSSTATE GAMEDAY FAN

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