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Dallas Stars reveal new logo, uniform at special rebrand event

Tuesday, 06.4.2013 / 7:00 PM CT / News
By Dallas Stars Staff
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Dallas Stars reveal new logo, uniform at special rebrand event

The Dallas Stars unveiled a new primary and secondary logo, along with a new color scheme and new uniform set as part of their sweeping rebrand and transformation on Tuesday night. Owner and Governor Tom Gaglardi revealed the new logo and uniform along with Stars President and CEO Jim Lites, General Manager Jim Nill, Executive Advisor Mike Modano, and Stars forward Jamie Benn at the AT&T Performing Arts Center in Dallas. It is the team's first major logo overhaul since the club moved from Minnesota to Texas in 1993.

"One of my goals since taking over as owner was to create a classic, simple, yet true-to-hockey look on par with both the League's Original Six designs and the best of the NHL," said Gaglardi. "To accomplish that goal, we went through one of the most extensive processes in League history, which lasted more than a year and yielded nearly 250 different logo and uniform combinations. Our final product reflects the very best of those efforts and proudly embodies the next generation of the Dallas Stars franchise."

By combining the team's two previous shades of green, Kelly and Forest, the club formed its new color, "Victory Green." Victory Green is accented by black, white and for the first time in franchise history, silver has been added to the team's color scheme. The Stars will be the only NHL club to feature green as their primary color in 2013-14.

Merchandise with the new Dallas Stars logo is now on sale at DallasStars.com and will be available at the Dr Pepper StarCenter and American Airlines Center Team Stores beginning Wednesday morning. Reservations for the team's new home and road jerseys are being accepted at both Dr Pepper StarCenter and American Airlines Center Team Stores; and by calling 214-GO-STARS. The reservation form can be downloaded from DallasStars.com. Jerseys will be available for pickup at your preferred Team Store location prior to the start of the 2013-14 season.

This announcement was the final in a series that included the team holding their training camp in Fort Worth, along with the announcement of the club retiring Mike Modano's number 9.

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 z - DAL 82 50 23 9 267 230 109
2 x - STL 82 49 24 9 224 201 107
3 x - CHI 82 47 26 9 235 209 103
4 y - ANA 82 46 25 11 218 192 103
5 x - LAK 82 48 28 6 225 195 102
6 x - SJS 82 46 30 6 241 210 98
7 x - NSH 82 41 27 14 228 215 96
8 x - MIN 82 38 33 11 216 206 87
9 COL 82 39 39 4 216 240 82
10 ARI 82 35 39 8 209 245 78
11 WPG 82 35 39 8 215 239 78
12 CGY 82 35 40 7 231 260 77
13 VAN 82 31 38 13 191 243 75
14 EDM 82 31 43 8 203 245 70

STATS

2015-2016 PLAYOFFS
SKATERS: GP G A +/- Pts
J. Benn 7 4 6 5 10
J. Spezza 7 4 5 1 9
P. Eaves 7 2 3 3 5
P. Sharp 7 3 1 0 4
R. Faksa 7 2 2 3 4
A. Goligoski 7 2 2 -3 4
J. Klingberg 7 1 3 -2 4
A. Hemsky 7 1 3 3 4
C. Eakin 7 0 4 0 4
J. Demers 7 0 3 5 3
 
GOALIES: W L OT Sv% GAA
K. Lehtonen 4 1 0 .925 2.01
A. Niemi 1 1 1 .870 3.36
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