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Dallas Stars reveal new logo, uniform at special rebrand event

Tuesday, 06.4.2013 / 7:00 PM CT / News
By Dallas Stars Staff
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Dallas Stars reveal new logo, uniform at special rebrand event

The Dallas Stars unveiled a new primary and secondary logo, along with a new color scheme and new uniform set as part of their sweeping rebrand and transformation on Tuesday night. Owner and Governor Tom Gaglardi revealed the new logo and uniform along with Stars President and CEO Jim Lites, General Manager Jim Nill, Executive Advisor Mike Modano, and Stars forward Jamie Benn at the AT&T Performing Arts Center in Dallas. It is the team's first major logo overhaul since the club moved from Minnesota to Texas in 1993.

"One of my goals since taking over as owner was to create a classic, simple, yet true-to-hockey look on par with both the League's Original Six designs and the best of the NHL," said Gaglardi. "To accomplish that goal, we went through one of the most extensive processes in League history, which lasted more than a year and yielded nearly 250 different logo and uniform combinations. Our final product reflects the very best of those efforts and proudly embodies the next generation of the Dallas Stars franchise."

By combining the team's two previous shades of green, Kelly and Forest, the club formed its new color, "Victory Green." Victory Green is accented by black, white and for the first time in franchise history, silver has been added to the team's color scheme. The Stars will be the only NHL club to feature green as their primary color in 2013-14.

Merchandise with the new Dallas Stars logo is now on sale at DallasStars.com and will be available at the Dr Pepper StarCenter and American Airlines Center Team Stores beginning Wednesday morning. Reservations for the team's new home and road jerseys are being accepted at both Dr Pepper StarCenter and American Airlines Center Team Stores; and by calling 214-GO-STARS. The reservation form can be downloaded from DallasStars.com. Jerseys will be available for pickup at your preferred Team Store location prior to the start of the 2013-14 season.

This announcement was the final in a series that included the team holding their training camp in Fort Worth, along with the announcement of the club retiring Mike Modano's number 9.

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 DAL 56 36 15 5 182 150 77
2 CHI 59 36 18 5 162 137 77
3 STL 57 31 17 9 138 133 71
4 LAK 54 33 18 3 151 128 69
5 SJS 54 29 20 5 158 144 63
6 ANA 54 27 19 8 123 127 62
7 COL 58 29 25 4 155 160 62
8 NSH 56 26 21 9 147 148 61
9 ARI 55 25 24 6 144 168 56
10 MIN 55 23 22 10 135 138 56
11 VAN 55 22 21 12 127 149 56
12 CGY 54 25 26 3 144 160 53
13 WPG 55 25 27 3 140 158 53
14 EDM 57 22 29 6 139 169 50

STATS

2015-2016 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Benn 56 29 34 18 63
T. Seguin 56 30 32 13 62
J. Klingberg 56 10 37 13 47
P. Sharp 56 16 25 -2 41
J. Spezza 52 18 22 5 40
A. Goligoski 56 4 20 16 24
C. Eakin 56 10 13 0 23
M. Janmark 56 11 10 13 21
A. Hemsky 49 6 14 0 20
J. Demers 49 7 12 16 19
 
GOALIES: W L OT Sv% GAA
A. Niemi 20 10 5 .908 2.52
K. Lehtonen 16 5 0 .910 2.80
DallasStars.com is the official Web site of DSE Hockey Club, L.P.  The Stars name and logos are registered trademarks of the NHL and the Stars. NHL, the NHL Shield, the word mark and image of the Stanley Cup and NHL Conference logos are registered trademarks of the National Hockey League. All NHL logos and marks and NHL team logos and marks as well as all other proprietary materials depicted herein are the property of the NHL and the respective NHL teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. Copyright © 1999-2016 DSE Hockey Club, L.P. and the National Hockey League. All Rights Reserved.

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