News
Social Networks

Dallas Stars reveal new logo, uniform at special rebrand event

Tuesday, 06.4.2013 / 7:00 PM CT / News
By Dallas Stars Staff
X
Share with your Friends


Dallas Stars reveal new logo, uniform at special rebrand event

The Dallas Stars unveiled a new primary and secondary logo, along with a new color scheme and new uniform set as part of their sweeping rebrand and transformation on Tuesday night. Owner and Governor Tom Gaglardi revealed the new logo and uniform along with Stars President and CEO Jim Lites, General Manager Jim Nill, Executive Advisor Mike Modano, and Stars forward Jamie Benn at the AT&T Performing Arts Center in Dallas. It is the team's first major logo overhaul since the club moved from Minnesota to Texas in 1993.

"One of my goals since taking over as owner was to create a classic, simple, yet true-to-hockey look on par with both the League's Original Six designs and the best of the NHL," said Gaglardi. "To accomplish that goal, we went through one of the most extensive processes in League history, which lasted more than a year and yielded nearly 250 different logo and uniform combinations. Our final product reflects the very best of those efforts and proudly embodies the next generation of the Dallas Stars franchise."

By combining the team's two previous shades of green, Kelly and Forest, the club formed its new color, "Victory Green." Victory Green is accented by black, white and for the first time in franchise history, silver has been added to the team's color scheme. The Stars will be the only NHL club to feature green as their primary color in 2013-14.

Merchandise with the new Dallas Stars logo is now on sale at DallasStars.com and will be available at the Dr Pepper StarCenter and American Airlines Center Team Stores beginning Wednesday morning. Reservations for the team's new home and road jerseys are being accepted at both Dr Pepper StarCenter and American Airlines Center Team Stores; and by calling 214-GO-STARS. The reservation form can be downloaded from DallasStars.com. Jerseys will be available for pickup at your preferred Team Store location prior to the start of the 2013-14 season.

This announcement was the final in a series that included the team holding their training camp in Fort Worth, along with the announcement of the club retiring Mike Modano's number 9.

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 x - ANA 78 49 22 7 227 216 105
2 x - NSH 77 47 22 8 220 188 102
3 STL 76 46 23 7 229 190 99
4 CHI 76 46 24 6 217 176 98
5 MIN 76 44 25 7 219 186 95
6 VAN 76 44 27 5 219 204 93
7 CGY 77 42 28 7 229 204 91
8 WPG 76 39 25 12 215 201 90
9 LAK 76 37 25 14 201 192 88
10 DAL 77 37 30 10 239 248 84
11 SJS 76 37 30 9 212 215 83
12 COL 76 35 29 12 206 213 82
13 EDM 76 23 40 13 185 255 59
14 ARI 77 23 46 8 161 256 54

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Benn 77 28 46 -6 74
T. Seguin 67 35 35 -4 70
J. Spezza 77 17 42 -3 59
J. Klingberg 60 11 27 3 38
C. Eakin 73 17 19 -5 36
T. Daley 63 16 20 -10 36
A. Goligoski 77 4 31 -2 35
A. Hemsky 71 11 21 -5 32
S. Horcoff 73 11 17 7 28
V. Fiddler 75 12 15 -5 27
 
GOALIES: W L OT Sv% GAA
K. Lehtonen 34 16 10 .906 2.88
J. Enroth 14 26 2 .900 3.25
#LONESTARSSTATE GAMEDAY FAN

DallasStars.com is the official Web site of DSE Hockey Club, L.P.  The Stars name and logos are registered trademarks of the NHL and the Stars. NHL, the NHL Shield, the word mark and image of the Stanley Cup and NHL Conference logos are registered trademarks of the National Hockey League. All NHL logos and marks and NHL team logos and marks as well as all other proprietary materials depicted herein are the property of the NHL and the respective NHL teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. Copyright © 1999-2015 DSE Hockey Club, L.P. and the National Hockey League. All Rights Reserved.

Corporate Partnerships | Contact UsPrivacy Policy | AdChoices | Job Opportunities | NHL.com Terms of Use | Site Map | Find us on Google+