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Dallas Stars and Rally House Announce Unprecedented Merchandise Partnership

Rally House to open seventh location in Metroplex at Dr Pepper StarCenter Frisco, Stars center Tyler Seguin signed by Rally House to serve as spokesperson

Thursday, 04.10.2014 / 12:59 PM / Official Releases
By Dallas Stars Staff
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Dallas Stars and Rally House Announce Unprecedented Merchandise Partnership
Dallas Stars President, CEO and Alternate Governor Jim Lites in conjunction with Rally House CEO Aaron Liebert announced today that the Dallas Stars and Rally House have reached an unprecedented, multi-year merchandise partnership.

Dallas Stars President, CEO and Alternate Governor Jim Lites in conjunction with Rally House CEO Aaron Liebert announced today that the Dallas Stars and Rally House have reached an unprecedented, multi-year merchandise partnership.

The Dr Pepper StarCenter Frisco, the official practice facility and executive offices of the Dallas Stars, will now be home to the newest Rally House location. It will mark their seventh store in the Metroplex and will feature the most complete line of Dallas Stars merchandise and collectibles in the area. The store is expected to open in late August or early September and will stand where the Stars Stuff Store currently operates.

Along with the grand opening of the new store in Frisco, the Rally House locations in Dallas across from the Galleria Mall and in Flower Mound will serve as the "Official Locker Room" stores for the Dallas Stars. As a part of the partnership, the team will create a number of promotional events involving Dallas Stars players, Ice Girls and members of the Dallas Stars Alumni Association.

"We are fully committed to providing our fans the best option for outfitting themselves in the latest Dallas Stars branded merchandise," stated Lites. "Rally House will offer our fans the widest selection of Dallas Stars-branded jerseys, shirts, hats and novelties that this marketplace has ever seen. We are excited to partner with this great, rapidly-expanding company and our fans will appreciate the variety of merchandise that will now be available."

In addition to the partnership with the Stars, Rally House has struck an endorsement deal with Stars center Tyler Seguin. Through the endorsement, Seguin will appear in television commercials, a print advertising campaign as well as hosting autograph sessions at their various locations in the Metroplex.

"We are excited to partner with the Dallas Stars," Liebert said. "Rally House, now with the Dallas Stars Locker Room stores, will offer customers new and exclusive Stars fashions and be the go to destination for Dallas hockey fans."

Rally House began in 1989, a mail-order company that specialized in local and regional gifts. Rally House currently operates stores throughout Kansas, Missouri, New Jersey, Ohio, Pennsylvania and Texas with plans to continue expansion in Texas and Michigan in 2014. The company stays true to its roots by offering a great selection of team-related apparel and gifts, including exclusive designs found only at Rally House.

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STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 ANA 66 42 17 7 196 179 91
2 NSH 66 41 18 7 196 162 89
3 STL 64 40 19 5 198 162 85
4 CHI 64 38 21 5 188 152 81
5 MIN 64 35 22 7 181 164 77
6 VAN 64 36 24 4 184 176 76
7 WPG 65 32 21 12 180 175 76
8 CGY 64 35 25 4 182 165 74
9 LAK 64 31 21 12 175 167 74
10 SJS 65 32 25 8 185 183 72
11 DAL 65 29 26 10 203 215 68
12 COL 64 28 25 11 170 183 67
13 ARI 65 21 37 7 142 220 49
14 EDM 64 18 36 10 145 213 46

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Benn 65 23 38 -3 61
T. Seguin 55 29 30 0 59
J. Spezza 65 15 37 -5 52
J. Klingberg 51 10 25 4 35
T. Daley 61 16 17 -10 33
C. Eakin 62 15 15 -1 30
A. Goligoski 65 3 24 3 27
A. Hemsky 59 9 17 -9 26
A. Roussel 63 12 12 -12 24
S. Horcoff 61 9 14 3 23
 
GOALIES: W L OT Sv% GAA
K. Lehtonen 26 13 10 .905 2.98
J. Enroth 14 25 2 .901 3.26
 
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