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Dallas Stars and Rally House Announce Unprecedented Merchandise Partnership

Rally House to open seventh location in Metroplex at Dr Pepper StarCenter Frisco, Stars center Tyler Seguin signed by Rally House to serve as spokesperson

Thursday, 04.10.2014 / 12:59 PM / Official Releases
By Dallas Stars Staff
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Dallas Stars and Rally House Announce Unprecedented Merchandise Partnership
Dallas Stars President, CEO and Alternate Governor Jim Lites in conjunction with Rally House CEO Aaron Liebert announced today that the Dallas Stars and Rally House have reached an unprecedented, multi-year merchandise partnership.

Dallas Stars President, CEO and Alternate Governor Jim Lites in conjunction with Rally House CEO Aaron Liebert announced today that the Dallas Stars and Rally House have reached an unprecedented, multi-year merchandise partnership.

The Dr Pepper StarCenter Frisco, the official practice facility and executive offices of the Dallas Stars, will now be home to the newest Rally House location. It will mark their seventh store in the Metroplex and will feature the most complete line of Dallas Stars merchandise and collectibles in the area. The store is expected to open in late August or early September and will stand where the Stars Stuff Store currently operates.

Along with the grand opening of the new store in Frisco, the Rally House locations in Dallas across from the Galleria Mall and in Flower Mound will serve as the "Official Locker Room" stores for the Dallas Stars. As a part of the partnership, the team will create a number of promotional events involving Dallas Stars players, Ice Girls and members of the Dallas Stars Alumni Association.

"We are fully committed to providing our fans the best option for outfitting themselves in the latest Dallas Stars branded merchandise," stated Lites. "Rally House will offer our fans the widest selection of Dallas Stars-branded jerseys, shirts, hats and novelties that this marketplace has ever seen. We are excited to partner with this great, rapidly-expanding company and our fans will appreciate the variety of merchandise that will now be available."

In addition to the partnership with the Stars, Rally House has struck an endorsement deal with Stars center Tyler Seguin. Through the endorsement, Seguin will appear in television commercials, a print advertising campaign as well as hosting autograph sessions at their various locations in the Metroplex.

"We are excited to partner with the Dallas Stars," Liebert said. "Rally House, now with the Dallas Stars Locker Room stores, will offer customers new and exclusive Stars fashions and be the go to destination for Dallas hockey fans."

Rally House began in 1989, a mail-order company that specialized in local and regional gifts. Rally House currently operates stores throughout Kansas, Missouri, New Jersey, Ohio, Pennsylvania and Texas with plans to continue expansion in Texas and Michigan in 2014. The company stays true to its roots by offering a great selection of team-related apparel and gifts, including exclusive designs found only at Rally House.

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STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 ANA 47 31 10 6 139 124 68
2 NSH 45 30 10 5 137 104 65
3 STL 46 29 13 4 148 111 62
4 CHI 47 30 15 2 148 108 62
5 WPG 48 26 14 8 135 117 60
6 SJS 48 25 17 6 131 132 56
7 VAN 45 26 16 3 124 114 55
8 CGY 47 25 19 3 136 125 53
9 LAK 47 20 15 12 129 126 52
10 COL 48 20 18 10 125 137 50
11 DAL 46 21 18 7 144 151 49
12 MIN 46 20 20 6 128 137 46
13 ARI 46 16 25 5 105 156 37
14 EDM 47 12 26 9 109 158 33

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
T. Seguin 46 28 24 1 52
J. Benn 46 13 27 -3 40
J. Spezza 46 8 26 -4 34
E. Cole 44 12 11 3 23
A. Goligoski 46 1 22 6 23
A. Roussel 46 11 11 -2 22
T. Daley 43 11 10 -9 21
C. Eakin 43 9 12 6 21
A. Hemsky 43 7 11 -5 18
J. Klingberg 32 6 12 8 18
 
GOALIES: W L OT Sv% GAA
K. Lehtonen 19 10 7 .904 2.98
A. Lindback 2 7 0 .875 3.79
 
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