• PRINT
  • RSS

Dallas Stars and Rally House Announce Unprecedented Merchandise Partnership

Rally House to open seventh location in Metroplex at Dr Pepper StarCenter Frisco, Stars center Tyler Seguin signed by Rally House to serve as spokesperson

Thursday, 04.10.2014 / 11:59 AM CT / Official Releases
By Dallas Stars Staff
X
Share with your Friends


Dallas Stars and Rally House Announce Unprecedented Merchandise Partnership

Dallas Stars President, CEO and Alternate Governor Jim Lites in conjunction with Rally House CEO Aaron Liebert announced today that the Dallas Stars and Rally House have reached an unprecedented, multi-year merchandise partnership.

The Dr Pepper StarCenter Frisco, the official practice facility and executive offices of the Dallas Stars, will now be home to the newest Rally House location. It will mark their seventh store in the Metroplex and will feature the most complete line of Dallas Stars merchandise and collectibles in the area. The store is expected to open in late August or early September and will stand where the Stars Stuff Store currently operates.

Along with the grand opening of the new store in Frisco, the Rally House locations in Dallas across from the Galleria Mall and in Flower Mound will serve as the "Official Locker Room" stores for the Dallas Stars. As a part of the partnership, the team will create a number of promotional events involving Dallas Stars players, Ice Girls and members of the Dallas Stars Alumni Association.

"We are fully committed to providing our fans the best option for outfitting themselves in the latest Dallas Stars branded merchandise," stated Lites. "Rally House will offer our fans the widest selection of Dallas Stars-branded jerseys, shirts, hats and novelties that this marketplace has ever seen. We are excited to partner with this great, rapidly-expanding company and our fans will appreciate the variety of merchandise that will now be available."

In addition to the partnership with the Stars, Rally House has struck an endorsement deal with Stars center Tyler Seguin. Through the endorsement, Seguin will appear in television commercials, a print advertising campaign as well as hosting autograph sessions at their various locations in the Metroplex.

"We are excited to partner with the Dallas Stars," Liebert said. "Rally House, now with the Dallas Stars Locker Room stores, will offer customers new and exclusive Stars fashions and be the go to destination for Dallas hockey fans."

Rally House began in 1989, a mail-order company that specialized in local and regional gifts. Rally House currently operates stores throughout Kansas, Missouri, New Jersey, Ohio, Pennsylvania and Texas with plans to continue expansion in Texas and Michigan in 2014. The company stays true to its roots by offering a great selection of team-related apparel and gifts, including exclusive designs found only at Rally House.

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 CHI 58 36 18 4 160 134 76
2 DAL 55 35 15 5 178 147 75
3 STL 57 31 17 9 138 133 71
4 LAK 54 33 18 3 151 128 69
5 COL 58 29 25 4 155 160 62
6 SJS 53 28 20 5 154 143 61
7 ANA 53 26 19 8 120 125 60
8 NSH 55 25 21 9 142 148 59
9 ARI 54 25 23 6 143 164 56
10 MIN 54 23 21 10 133 134 56
11 VAN 54 22 20 12 125 144 56
12 CGY 54 25 26 3 144 160 53
13 WPG 54 24 27 3 139 157 51
14 EDM 56 22 29 5 138 168 49

STATS

2015-2016 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Benn 55 28 34 16 62
T. Seguin 55 28 32 11 60
J. Klingberg 55 10 36 14 46
J. Spezza 52 18 22 5 40
P. Sharp 55 16 24 -2 40
A. Goligoski 55 4 20 16 24
C. Eakin 55 10 13 0 23
M. Janmark 55 10 10 14 20
J. Demers 48 7 12 16 19
V. Nichushkin 52 6 13 7 19
 
GOALIES: W L OT Sv% GAA
A. Niemi 20 10 5 .908 2.52
K. Lehtonen 15 5 0 .912 2.79
DallasStars.com is the official Web site of DSE Hockey Club, L.P.  The Stars name and logos are registered trademarks of the NHL and the Stars. NHL, the NHL Shield, the word mark and image of the Stanley Cup and NHL Conference logos are registered trademarks of the National Hockey League. All NHL logos and marks and NHL team logos and marks as well as all other proprietary materials depicted herein are the property of the NHL and the respective NHL teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. Copyright © 1999-2016 DSE Hockey Club, L.P. and the National Hockey League. All Rights Reserved.

Corporate Partnerships | Contact UsPrivacy Policy | AdChoices | Job Opportunities | NHL.com Terms of Use | Site Map | Find us on Google+