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Dallas Stars and Rally House Announce Unprecedented Merchandise Partnership

Rally House to open seventh location in Metroplex at Dr Pepper StarCenter Frisco, Stars center Tyler Seguin signed by Rally House to serve as spokesperson

Thursday, 04.10.2014 / 11:59 AM CT / Official Releases
By Dallas Stars Staff
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Dallas Stars and Rally House Announce Unprecedented Merchandise Partnership

Dallas Stars President, CEO and Alternate Governor Jim Lites in conjunction with Rally House CEO Aaron Liebert announced today that the Dallas Stars and Rally House have reached an unprecedented, multi-year merchandise partnership.

The Dr Pepper StarCenter Frisco, the official practice facility and executive offices of the Dallas Stars, will now be home to the newest Rally House location. It will mark their seventh store in the Metroplex and will feature the most complete line of Dallas Stars merchandise and collectibles in the area. The store is expected to open in late August or early September and will stand where the Stars Stuff Store currently operates.

Along with the grand opening of the new store in Frisco, the Rally House locations in Dallas across from the Galleria Mall and in Flower Mound will serve as the "Official Locker Room" stores for the Dallas Stars. As a part of the partnership, the team will create a number of promotional events involving Dallas Stars players, Ice Girls and members of the Dallas Stars Alumni Association.

"We are fully committed to providing our fans the best option for outfitting themselves in the latest Dallas Stars branded merchandise," stated Lites. "Rally House will offer our fans the widest selection of Dallas Stars-branded jerseys, shirts, hats and novelties that this marketplace has ever seen. We are excited to partner with this great, rapidly-expanding company and our fans will appreciate the variety of merchandise that will now be available."

In addition to the partnership with the Stars, Rally House has struck an endorsement deal with Stars center Tyler Seguin. Through the endorsement, Seguin will appear in television commercials, a print advertising campaign as well as hosting autograph sessions at their various locations in the Metroplex.

"We are excited to partner with the Dallas Stars," Liebert said. "Rally House, now with the Dallas Stars Locker Room stores, will offer customers new and exclusive Stars fashions and be the go to destination for Dallas hockey fans."

Rally House began in 1989, a mail-order company that specialized in local and regional gifts. Rally House currently operates stores throughout Kansas, Missouri, New Jersey, Ohio, Pennsylvania and Texas with plans to continue expansion in Texas and Michigan in 2014. The company stays true to its roots by offering a great selection of team-related apparel and gifts, including exclusive designs found only at Rally House.

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STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 CHI 57 36 17 4 158 130 76
2 DAL 54 34 15 5 174 145 73
3 STL 56 30 17 9 133 130 69
4 LAK 52 32 17 3 144 119 67
5 SJS 52 28 20 4 149 138 60
6 ANA 52 26 19 7 117 122 59
7 NSH 54 25 21 8 139 144 58
8 COL 56 27 25 4 149 155 58
9 MIN 53 23 20 10 130 130 56
10 ARI 52 24 22 6 138 161 54
11 VAN 53 21 20 12 123 143 54
12 CGY 52 24 25 3 138 151 51
13 WPG 53 24 26 3 137 151 51
14 EDM 55 21 29 5 133 166 47

STATS

2015-2016 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Benn 54 28 33 16 61
T. Seguin 54 28 30 11 58
J. Klingberg 54 9 35 15 44
J. Spezza 52 18 22 5 40
P. Sharp 54 16 24 -1 40
A. Goligoski 54 4 20 17 24
C. Eakin 54 10 13 1 23
M. Janmark 54 10 10 13 20
J. Demers 48 7 12 16 19
V. Nichushkin 51 6 13 7 19
 
GOALIES: W L OT Sv% GAA
A. Niemi 20 10 5 .908 2.52
K. Lehtonen 14 5 0 .909 2.82
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