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Dallas Stars and Rally House Announce Unprecedented Merchandise Partnership

Rally House to open seventh location in Metroplex at Dr Pepper StarCenter Frisco, Stars center Tyler Seguin signed by Rally House to serve as spokesperson

Thursday, 04.10.2014 / 12:59 PM / Official Releases
By Dallas Stars Staff
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Dallas Stars and Rally House Announce Unprecedented Merchandise Partnership
Dallas Stars President, CEO and Alternate Governor Jim Lites in conjunction with Rally House CEO Aaron Liebert announced today that the Dallas Stars and Rally House have reached an unprecedented, multi-year merchandise partnership.

Dallas Stars President, CEO and Alternate Governor Jim Lites in conjunction with Rally House CEO Aaron Liebert announced today that the Dallas Stars and Rally House have reached an unprecedented, multi-year merchandise partnership.

The Dr Pepper StarCenter Frisco, the official practice facility and executive offices of the Dallas Stars, will now be home to the newest Rally House location. It will mark their seventh store in the Metroplex and will feature the most complete line of Dallas Stars merchandise and collectibles in the area. The store is expected to open in late August or early September and will stand where the Stars Stuff Store currently operates.

Along with the grand opening of the new store in Frisco, the Rally House locations in Dallas across from the Galleria Mall and in Flower Mound will serve as the "Official Locker Room" stores for the Dallas Stars. As a part of the partnership, the team will create a number of promotional events involving Dallas Stars players, Ice Girls and members of the Dallas Stars Alumni Association.

"We are fully committed to providing our fans the best option for outfitting themselves in the latest Dallas Stars branded merchandise," stated Lites. "Rally House will offer our fans the widest selection of Dallas Stars-branded jerseys, shirts, hats and novelties that this marketplace has ever seen. We are excited to partner with this great, rapidly-expanding company and our fans will appreciate the variety of merchandise that will now be available."

In addition to the partnership with the Stars, Rally House has struck an endorsement deal with Stars center Tyler Seguin. Through the endorsement, Seguin will appear in television commercials, a print advertising campaign as well as hosting autograph sessions at their various locations in the Metroplex.

"We are excited to partner with the Dallas Stars," Liebert said. "Rally House, now with the Dallas Stars Locker Room stores, will offer customers new and exclusive Stars fashions and be the go to destination for Dallas hockey fans."

Rally House began in 1989, a mail-order company that specialized in local and regional gifts. Rally House currently operates stores throughout Kansas, Missouri, New Jersey, Ohio, Pennsylvania and Texas with plans to continue expansion in Texas and Michigan in 2014. The company stays true to its roots by offering a great selection of team-related apparel and gifts, including exclusive designs found only at Rally House.

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STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 ANA 22 13 4 5 60 54 31
2 STL 21 14 6 1 57 43 29
3 VAN 21 14 6 1 65 61 29
4 NSH 20 13 5 2 57 42 28
5 CGY 22 13 7 2 71 61 28
6 LAK 21 11 6 4 57 49 26
7 CHI 21 12 8 1 63 44 25
8 SJS 23 10 9 4 62 64 24
9 WPG 22 10 9 3 45 51 23
10 MIN 19 11 8 0 54 43 22
11 DAL 21 8 9 4 61 72 20
12 ARI 22 9 11 2 54 67 20
13 COL 21 7 9 5 53 67 19
14 EDM 21 6 13 2 49 74 14

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
T. Seguin 21 15 11 4 26
J. Benn 21 8 11 2 19
J. Spezza 21 4 14 -7 18
A. Roussel 21 5 7 -3 12
T. Daley 21 5 6 -9 11
C. Eakin 18 4 5 3 9
R. Garbutt 18 3 5 -4 8
A. Goligoski 21 0 8 0 8
E. Cole 20 4 3 -3 7
S. Horcoff 21 3 4 -1 7
 
GOALIES: W L OT Sv% GAA
K. Lehtonen 8 5 4 .906 2.98
A. Lindback 0 4 0 .845 4.52
 
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