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Brad Alberts is in his second tenure with the Dallas Stars and currently serves as the executive vice president and chief revenue officer (CRO) after rejoining the team in November 2011.

Now in his second season as CRO and fourth overall since rejoining the Stars, Alberts’ current role includes overseeing various aspects of the team’s business operations, including corporate sponsorship, broadcasting, in-game entertainment, ticket sales, marketing, communications and merchandising. He also works closely as a member of the Stars executive team in all aspects of strategic planning.

Since rejoining the team, Alberts played an integral role in the resurgence of the Stars in the Dallas-Fort Worth Metroplex, which has seen increases in attendance, sponsorship sales and overall visibility.

Alberts’ background includes nearly two decades of professional sports experience selling tickets, suites, premium seats and sponsorships. In his first stint with the Stars from 2007-2009, Alberts served as executive vice president with Hicks Sports Group, then the parent company of the Dallas Stars and Texas Rangers, heading the sponsorship sales efforts for both organizations. Most recently he served as vice president of strategic partnerships with Legends Sales & Marketing, a company owned by the Dallas Cowboys and New York Yankees.

Over Alberts’ 10 years in various roles, he has been instrumental in making American Airlines Center one of the top ranked revenue buildings in North America, hosting the NHL All-Star Game (2007), the NBA All-Star Game (2010), NCAA men’s and women’s basketball contests and countless other sporting events and concerts.

Alberts received his bachelor’s degree in history from Ripon College in 1992, where he was a four-year lettermen and co-captain of the basketball team. He received his master’s degree in sports administration from the University of Northern Colorado in 1995. Alberts is active in the non-profit community and resides with his wife, Kate, and their daughter, Grace, in Southlake.

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STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 x - ANA 78 49 22 7 227 216 105
2 x - NSH 77 47 22 8 220 188 102
3 STL 75 46 22 7 228 186 99
4 CHI 75 45 24 6 213 175 96
5 MIN 76 44 25 7 219 186 95
6 VAN 75 43 27 5 215 203 91
7 WPG 76 39 25 12 215 201 90
8 CGY 76 41 28 7 224 201 89
9 LAK 75 37 24 14 200 188 88
10 DAL 76 37 29 10 236 243 84
11 SJS 76 37 30 9 212 215 83
12 COL 75 35 28 12 205 209 82
13 EDM 75 22 40 13 181 254 57
14 ARI 76 23 45 8 160 252 54

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Benn 76 28 44 -4 72
T. Seguin 66 34 35 -1 69
J. Spezza 76 16 41 -3 57
J. Klingberg 59 11 27 6 38
C. Eakin 72 17 19 -2 36
T. Daley 62 16 19 -9 35
A. Goligoski 76 4 31 0 35
A. Hemsky 70 11 21 -6 32
S. Horcoff 72 11 17 8 28
V. Fiddler 74 12 14 -6 26
 
GOALIES: W L OT Sv% GAA
K. Lehtonen 34 15 10 .907 2.84
J. Enroth 14 26 2 .900 3.28
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