Brad Alberts rejoined the Dallas Stars management team in February of 2012 and oversees all corporate sponsorship sales and is a critical part of the strategic planning for the Stars. Alberts’ background includes over 15 years of professional sports experience selling tickets, suite and premium seats, and sponsorship sales. He previously served as Executive Vice President for the Dallas Stars and Texas Rangers heading the sponsorship sales efforts for both organizations, and was part of the club’s front office during the 1999 Stanley Cup Championship. He played an instrumental role in making the American Airlines Center one of the top ranked revenue buildings, and the Dallas Stars one of the top revenue-producing organizations in the NHL. Most recently, he served as Vice President of Strategic Partnerships with Legends Sales & Marketing, a company owned by the Dallas Cowboys and New York Yankees.
Alberts received his bachelor’s degree in History from Ripon College in 1992, where he was a four year lettermen and co-captain of the basketball team. He received his Master’s Degree in Sports Administration from the University of Northern Colorado in 1995. Alberts is active in the non-profit community and resides with his wife, Kate, and their daughter, Grace, in Southlake