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Brad Alberts is in his second tenure with the Dallas Stars and currently serves as the executive vice president and chief revenue officer (CRO) after rejoining the team in November 2011.

Now in his second season as CRO and fourth overall since rejoining the Stars, Alberts’ current role includes overseeing various aspects of the team’s business operations, including corporate sponsorship, broadcasting, in-game entertainment, ticket sales, marketing, communications and merchandising. He also works closely as a member of the Stars executive team in all aspects of strategic planning.

Since rejoining the team, Alberts played an integral role in the resurgence of the Stars in the Dallas-Fort Worth Metroplex, which has seen increases in attendance, sponsorship sales and overall visibility.

Alberts’ background includes nearly two decades of professional sports experience selling tickets, suites, premium seats and sponsorships. In his first stint with the Stars from 2007-2009, Alberts served as executive vice president with Hicks Sports Group, then the parent company of the Dallas Stars and Texas Rangers, heading the sponsorship sales efforts for both organizations. Most recently he served as vice president of strategic partnerships with Legends Sales & Marketing, a company owned by the Dallas Cowboys and New York Yankees.

Over Alberts’ 10 years in various roles, he has been instrumental in making American Airlines Center one of the top ranked revenue buildings in North America, hosting the NHL All-Star Game (2007), the NBA All-Star Game (2010), NCAA men’s and women’s basketball contests and countless other sporting events and concerts.

Alberts received his bachelor’s degree in history from Ripon College in 1992, where he was a four-year lettermen and co-captain of the basketball team. He received his master’s degree in sports administration from the University of Northern Colorado in 1995. Alberts is active in the non-profit community and resides with his wife, Kate, and their daughter, Grace, in Southlake.

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STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 ANA 48 32 10 6 143 124 70
2 NSH 46 31 10 5 141 107 67
3 STL 46 29 13 4 148 111 62
4 CHI 48 30 16 2 151 112 62
5 WPG 49 26 15 8 138 122 60
6 SJS 48 25 17 6 131 132 56
7 VAN 46 26 17 3 124 118 55
8 CGY 48 26 19 3 140 126 55
9 LAK 48 21 15 12 133 129 54
10 COL 49 20 18 11 128 141 51
11 DAL 47 21 19 7 146 154 49
12 MIN 47 21 20 6 130 138 48
13 ARI 47 16 25 6 108 160 38
14 EDM 48 12 27 9 110 160 33

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
T. Seguin 47 28 25 2 53
J. Benn 47 14 28 -2 42
J. Spezza 47 8 27 -4 35
E. Cole 44 12 11 3 23
A. Goligoski 47 1 22 6 23
A. Roussel 47 11 11 -3 22
T. Daley 44 11 10 -9 21
C. Eakin 44 9 12 5 21
A. Hemsky 44 7 11 -6 18
J. Klingberg 33 6 12 8 18
 
GOALIES: W L OT Sv% GAA
K. Lehtonen 19 11 7 .903 2.99
A. Lindback 2 7 0 .875 3.79
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