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Brad Alberts is in his second tenure with the Dallas Stars and currently serves as the executive vice president and chief revenue officer (CRO) after rejoining the team in November 2011.

Now in his second season as CRO and fourth overall since rejoining the Stars, Alberts’ current role includes overseeing various aspects of the team’s business operations, including corporate sponsorship, broadcasting, in-game entertainment, ticket sales, marketing, communications and merchandising. He also works closely as a member of the Stars executive team in all aspects of strategic planning.

Since rejoining the team, Alberts played an integral role in the resurgence of the Stars in the Dallas-Fort Worth Metroplex, which has seen increases in attendance, sponsorship sales and overall visibility.

Alberts’ background includes nearly two decades of professional sports experience selling tickets, suites, premium seats and sponsorships. In his first stint with the Stars from 2007-2009, Alberts served as executive vice president with Hicks Sports Group, then the parent company of the Dallas Stars and Texas Rangers, heading the sponsorship sales efforts for both organizations. Most recently he served as vice president of strategic partnerships with Legends Sales & Marketing, a company owned by the Dallas Cowboys and New York Yankees.

Over Alberts’ 10 years in various roles, he has been instrumental in making American Airlines Center one of the top ranked revenue buildings in North America, hosting the NHL All-Star Game (2007), the NBA All-Star Game (2010), NCAA men’s and women’s basketball contests and countless other sporting events and concerts.

Alberts received his bachelor’s degree in history from Ripon College in 1992, where he was a four-year lettermen and co-captain of the basketball team. He received his master’s degree in sports administration from the University of Northern Colorado in 1995. Alberts is active in the non-profit community and resides with his wife, Kate, and their daughter, Grace, in Southlake.

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STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 ANA 35 22 8 5 101 96 49
2 CHI 32 22 9 1 100 64 45
3 STL 32 21 9 2 98 78 44
4 NSH 30 20 8 2 81 59 42
5 SJS 33 18 11 4 94 85 40
6 WPG 33 17 10 6 80 76 40
7 VAN 31 18 11 2 89 88 38
8 LAK 33 16 11 6 90 82 38
9 CGY 34 17 15 2 98 92 36
10 MIN 30 16 12 2 86 78 34
11 DAL 31 13 13 5 89 104 31
12 COL 31 10 13 8 78 99 28
13 ARI 31 11 16 4 72 100 26
14 EDM 33 7 20 6 69 110 20

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
T. Seguin 31 23 16 7 39
J. Benn 31 9 19 1 28
J. Spezza 31 6 18 -9 24
T. Daley 31 7 9 -13 16
A. Roussel 31 7 9 -3 16
C. Eakin 28 6 7 5 13
A. Goligoski 31 1 12 2 13
S. Horcoff 31 4 7 0 11
E. Cole 30 5 5 -5 10
R. Garbutt 23 5 5 -5 10
 
GOALIES: W L OT Sv% GAA
K. Lehtonen 13 7 5 .907 2.89
A. Lindback 0 5 0 .861 4.63
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