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Brad Alberts rejoined the Dallas Stars management team in February of 2012. He oversees the corporate sponsorship, broadcast, and in-game entertainment teams. He will also be instrumental in all aspects of strategic planning for the Stars.

Alberts’ background includes over 15 years of professional sports experience selling tickets, suite and premium seats, and sponsorship sales. He previously served as Executive Vice President for the Dallas Stars and Texas Rangers heading the sponsorship sales efforts for both organizations. Most recently he served as Vice President of Strategic Partnerships with Legends Sales & Marketing, a company owned by the Dallas Cowboys and New York Yankees.

Over Alberts’ 10 years in various sponsorship roles he has been instrumental in making American Airlines Center one of the top ranked revenue buildings in North America, hosting the NHL All-Star Game (2006), the NBA All-Star Game (2010), NCAA men’s and women’s basketball contests and countless other sporting events and concerts.

Alberts received his bachelor’s degree in History from Ripon College in 1992, where he was a four-year lettermen and co-captain of the basketball team. He received his Master’s Degree in Sports Administration from the University of Northern Colorado in 1995. Alberts is active in the non-profit community and resides with his wife, Kate, and their daughter, Grace, in Southlake.


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