Brad Alberts is in his second tenure with the Dallas Stars and currently serves as the executive vice president and chief revenue officer (CRO) after rejoining the team in November 2011.
Now in his second season as CRO and fourth overall since rejoining the Stars, Alberts’ current role includes overseeing various aspects of the team’s business operations, including corporate sponsorship, broadcasting, in-game entertainment, ticket sales, marketing, communications and merchandising. He also works closely as a member of the Stars executive team in all aspects of strategic planning.
Since rejoining the team, Alberts played an integral role in the resurgence of the Stars in the Dallas-Fort Worth Metroplex, which has seen increases in attendance, sponsorship sales and overall visibility.
Alberts’ background includes nearly two decades of professional sports experience selling tickets, suites, premium seats and sponsorships. In his first stint with the Stars from 2007-2009, Alberts served as executive vice president with Hicks Sports Group, then the parent company of the Dallas Stars and Texas Rangers, heading the sponsorship sales efforts for both organizations. Most recently he served as vice president of strategic partnerships with Legends Sales & Marketing, a company owned by the Dallas Cowboys and New York Yankees.
Over Alberts’ 10 years in various roles, he has been instrumental in making American Airlines Center one of the top ranked revenue buildings in North America, hosting the NHL All-Star Game (2007), the NBA All-Star Game (2010), NCAA men’s and women’s basketball contests and countless other sporting events and concerts.
Alberts received his bachelor’s degree in history from Ripon College in 1992, where he was a four-year lettermen and co-captain of the basketball team. He received his master’s degree in sports administration from the University of Northern Colorado in 1995. Alberts is active in the non-profit community and resides with his wife, Kate, and their daughter, Grace, in Southlake.